The importance of news on social media
The importance of news on social media is controversial. Surveys show that social media’s importance as a news source is
TikTok’s importance as news source has trebled in the US
In just two years, the share of US adults who say they regularly get news from TikTok has roughly tripled,
A third of kids signing in on social media lie about their age
A third of children aged between 8 and 17 sign in on social media with a false date of birth
This is where marketers will find Gen Z
Gen Z, defined as 15 to 24 year olds, spend 67.7% of their media time online – a higher percentage
Small but loyal groups regularly get news on alternative social media
Alternative social media attract a small but loyal base of news consumers. Alternative social media news consumers are more likely
EU-decision makers trust email newsletters and online news sites
E-mail newsletters and online news sites (both 79%), followed by social media (51%) are the favourite news and information sources
Survey shows lack of trust in news on social media and in journalism
Trust in news on social media, search engines, and messaging apps is consistently lower than trust in information in the
Social media’s importance as platform for news is falling
Social media’s popularity as a place where people often get news is falling but half of US adults get news
TikTok still not priority for publishers according to analysis
Twitter is where media publishers collectively have the largest audiences, followed by Facebook, Instagram and YouTube, according to an Axios
Young people read the news but they don’t trust it
Young people read the news but they don’t trust what they see. A survey of 16- to 40-year-olds shows that