Social media influencers need training in fact-checking
Social media influencers lack knowledge about fact checking. “Digital content creators are reshaping the way information is curated and disseminated in unprecedented ways. The low prevalence of fact-checking among content creators highlights their vulnerability to misinformation and disinformation”, UNESCO says in a global study called Behind The Screens.
UNESCO says there is a pressing need for enhanced media and information literacy education among digital content creators worldwide.
“Without critical thinking skills, these creators may fall prey to manipulation by various entities, including governments and brands, potentially compromising their authenticity and the integrity of the content they produce.”
“Strengthening media and information literacy training, particularly with the support of organisations like UNESCO, digital content creators can become allies and defenders of freedom of expression.”
The study says that by investing in comprehensive training programs, UNESCO can cultivate a generation of content creators who not only understand the importance of fact-checking and ethical standards but also contribute positively to the digital information landscape.
“In today’s increasingly blurred media landscape, UNESCO believes that stronger cooperation between journalists and content creators is essential.”
“As the lines between traditional journalism and digital content creation continue to fade, both groups have much to learn from one another. By fostering collaboration, we can enhance the quality of information shared online and collectively address challenges while building trust with audiences in the digital space.”
Digital content creators are in the study defined as individuals who regularly post content online for public consumption and have more than 1,000 followers.
The study shows that ‘popularity’ – measured by the number of likes and views – is the most common indicator of credibility for online sources (42%).
“Alarmingly, a majority of the digital content creators (59%) surveyed were either unfamiliar with or had only heard of regulatory frameworks and international standards relating to digital communications.”
“This gap underscores the necessity to inform creators about legal norms and regulations related to freedom of expression and their implications.”
“Furthermore, the research identified several challenges faced by digital content creators. One of the issues highlighted was hate speech with 32% of respondents reported having experienced it.”
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