Economic fragility a big threat to press freedom
A majority of adults globally say freedom of the press is very important but another survey shows that conditions for
A long way to go for AI influencers
AI influencers are new tools in marketing. Brands are exploring how they can use AI-generated personas versus human influencers. A
Players want more women in the video games
The majority of gamers want to see more diversity in video game characters, a new survey shows. Close to 50%
Worldwide media ad spend to reach $ 1 trillion this year
Worldwide total media ad spending will cross the $1 trillion threshold in 2025, according to a forecast by marketing consultancy
Fewer trust government and big tech to stop false online information
Online disinformation is a global issue. Should governments or big tech companies be responsible for fighting online false information? A
Connected TV advertising to grow 15.8% in 2025
The average time spent per day with connected TV (CTV) will grow 6.9% this year, while time spent with desktops
Advertisers increasingly avoiding hard news stories
Advertisers are increasingly avoiding news content. Today’s abundance of hard news stories – from trade wars to armed conflicts –
The risk for AI creating “efficient inefficiency”
If AI is used to carry out “bullshit tasks”, it will lead at most to “efficient inefficiency”. There’s much hype
How to meet AI’s hunger for electricity
The potential of artificial intelligence has made big tech companies spend huge amounts on developing AI-based services. One critical issue
Advertising growing share of revenue for television
Subscriptions drive most revenues for traditional TV and streaming services but advertising is gaining share. Although subscriptions will account for