Worldwide media ad spend to reach $ 1 trillion this year
Worldwide total media ad spending will cross the $1 trillion threshold in 2025, according to a forecast by marketing consultancy
Fewer trust government and big tech to stop false online information
Online disinformation is a global issue. Should governments or big tech companies be responsible for fighting online false information? A
Connected TV advertising to grow 15.8% in 2025
The average time spent per day with connected TV (CTV) will grow 6.9% this year, while time spent with desktops
Advertisers increasingly avoiding hard news stories
Advertisers are increasingly avoiding news content. Today’s abundance of hard news stories – from trade wars to armed conflicts –
The risk for AI creating “efficient inefficiency”
If AI is used to carry out “bullshit tasks”, it will lead at most to “efficient inefficiency”. There’s much hype
How to meet AI’s hunger for electricity
The potential of artificial intelligence has made big tech companies spend huge amounts on developing AI-based services. One critical issue
Advertising growing share of revenue for television
Subscriptions drive most revenues for traditional TV and streaming services but advertising is gaining share. Although subscriptions will account for
Women less optimistic about benefits with AI
Opinions on benefits and risks with AI vary among the public and AI experts with men being more optimistic than
A forecast of global AI impact
Trust in the potential of AI continues to be strong despite that investors are getting impatient asking for proof of
Film industry and women 50-plus discrimination
The 95-year history of the film industry’s Oscars awards has persistent and sizable gender gaps in 50-plus actors being nominated