Product reviews and recommendations top content on TikTok
Product reviews and recommendations is top content on TikTok. This is especially true for young women who use the platform.
Social media companies ordered to stop terrorism content
TikTok, X and Meta’s Instagram include terrorism content. They must therefore take specific measures to protect their services from being
Advertisers forecast rising media inflation for next couple of years
Media inflation for advertisers is predicted to rise over the next couple of years. If we assume that an advertiser
Women’s GenAI use catching up and could exceed that of men
Women’s adoption gap in GenAI usage is closing quickly. By 2025, women’s usage of GenAI is projected to meet or
20% get news from social media influencers
About one-in-five say that they regularly get news from influencers on social media. A clear majority of these influencers are
Rising disinformation campaigns to discredit journalists and media
The rise of disinformation campaigns aimed at discrediting journalists and media organisations has reached alarming levels in Europe, as in
The Week That Was: IT and Media news week 46
Political online advertising is often controversial. Google has now announced that it will stop serving political advertising in the EU
EU women earn 13% less than men
“Women in the European Union still continue to earn less than men, with the average gender pay gap in the
Google stopping political ads in EU
Political online advertising is often controversial. Google has now announced that it will stop serving political advertising in the EU
Majority of Facebook and TikTok users are women
YouTube and Facebook are the most-widely used online platforms, according to a US fact sheet by Pew Research Center. Half