AI and CTV growth areas for European advertising
AI and CTV top the list of growth areas for European advertisers and agencies, with 36% citing AI as a
Movement toward gender equality has stalled
The movement toward gender equality has actually stalled in recent decades. Women’s labour force participation has levelled off, men and
Diversity increasing a company’s long-term value
DEI initiatives (diversity, equity, inclusion) are of strategic importance to increase a company’s long-term market valuation and innovation. The positive
The Week That Was: IT and Media news week 44
Research shows a significant shift in election disinformation tactics. “Rather than merely targeting individual candidates, bad actors are now undermining
A forecasts for AI 2025
Next year there will be a shift from AI experimentation to reinvention. This will be driven by the introduction of
EU increasing investment in deep tech
European deep tech research and start-ups will be supported by €1.4 billion next year via the European Innovation Council, the
GenAI adoption going swiftly
Adoption of generative artificial intelligence (GenAI) is going swiftly from testing to more integrated business solutions, according to market research
Research shows change in disinformation tactics
Research shows a significant shift in election disinformation tactics. “Rather than merely targeting individual candidates, bad actors are now undermining
The Week That Was: IT and Media news week 43
Digital influence operations by Russia, China, and Iran continue as the US presidential election is getting closer. “Russian actors continue
Forecast predicts GenAI expectation will drop
Expectations of what GenAI can achieve will drop. “The reality of what can be accomplished with current GenAI models, and