Vast majority of European ad companies use AI tools
85% of European advertising companies use AI tools for marketing, most commonly for targeting (64%) and content generation (61%). Around
More joining the fight for TV ad dollars
Television media is changing as audiences shift from linear TV to connected TV. At $143.9bn, linear TV represents just 12.4%
More than 61% of online population are playing games
Total global gaming revenue is expected to reach $188.8 billion in 2025, up 3.4% year-on-year (YoY), according to a forecast
Men dominating kids’ programs on TV – And it’s getting worse
Popular kids’ programs on TV continue to be dominated by men. And it’s getting worse, a new study shows. In
Women underrepresented in news media
Women make up half of the global population but only 26% of those who are seen or heard in the
A quarter of Europe’s private TV channels are US-owned
European audiovisual services continue to grow. 25% of all private TV channels (excluding local TV) are US-owned and 9% of
Dramatic increase of media rights for women’s sports
Interest in women’s sports is booming! While women’s sports today represent less than 2% of the sports market in the
Agentic AI dominating budget expansion
The focus on AI will likely divert funding in other tech areas. Spending on IT, such as servers and storage,
Consumers define what is news and what is a journalist
What is news and what is a journalist? Surveys show that audiences feel overwhelmed by news content, especially online, while
Online disinformation seen as bigger threat than climate change
False information online is one of major global threats, according to a new survey comprising adults in 25 countries. Other