Amazon’s latest experiment is, unexpectedly, a hair salon. The online retailer announced the launch of Amazon Salon – its first hair salon and a place where the company aims to test new technologies with the general public.
The salon will occupy over 1,500 sq. ft on Brushfield Street in London’s Spitalfields, where the company says it will initially be testing the use of augmented reality (AR) and “point-and-learn” technology.
The latter will involve a system that allows customers to point to products on a display shelf in order to learn more through videos and other content that appears on a display screen. To then order the products, the customers will scan the QR code on the shelf, which takes them to the Amazon.co.uk shopping page for the item where they can add it to their cart and check out.
Customers will also be able to experiment with different virtual hair colours using augmented reality technology, enjoy entertainment on Fire tablets at each styling station and capture their new look in a dedicated creative area.
“We have designed this salon for customers to come and experience some of the best technology, hair care products and stylists in the industry,” said John Boumphrey, UK Country Manager, Amazon. “We want this unique venue to bring us one step closer to customers, and it will be a place where we can collaborate with the industry and test new technologies.”