European digital advertising up more than 30%
Digital advertising grew 30.5% last year to Euro 92 billion, advertising organization IAB Europe says in a study. “This exponential growth shows that the digital advertising market has truly bounced back from the challenges and impact of COVID-19.”
The AdEx Benchmark study is covering 28 European markets. In 2021, all markets experienced double-digit year-on-year growth. Turkey was the most dynamic market posting an exceptional growth of 99.7%. In 2021. No markets experienced a decline in digital advertising, according to the report.
The study shows that audio saw the largest growth in 2021 at 51.3%. Whilst the audio market still remains small, it represents positive growth. Video also grew by an impressive 46.2% to Euro 18.5 billion. Meanwhile display grew by 34.5% to Euro 45.6 billion with search experiencing a 29.9% increase to Euro 39.5 billion.
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