AI and CTV growth areas for European advertising
AI and CTV top the list of growth areas for European advertisers and agencies, with 36% citing AI as a
Strong growth for European digital advertising
The digital advertising market in Europe grew 11.1% reaching an all-time market high of €96.9 billion, IAB’s AdEx Benchmark Report
European digital advertising up more than 30%
Digital advertising grew 30.5% last year to Euro 92 billion, advertising organization IAB Europe says in a study. “This exponential
Strong growth for European digital ads reports IAB
Despite the pandemic, European digital advertising grew 6.3% in 2020 to Euro 69 billion. Typically, advertising markets react strongly to