Strong growth for European digital advertising
The digital advertising market in Europe grew 11.1% reaching an all-time market high of €96.9 billion, IAB’s AdEx Benchmark Report
Strong adoption of Gen AI in ad industry but trust is an issue
91% in the European advertising industry are already using or experimenting with Gen AI, a report from Microsoft Advertising and
Big brands planning to increase global media budgets despite economic climate
Big brands expect to increase their marketing budgets. 60% of company representatives will increase their global media budgets in 2024
Digital ad spend returning to double digit growth
Digital advertising growth in the US will return to double digits next year at 11.2%, following this year’s 7.8%, according
Digital will be big winner 2023 when marketing budgets under pressure
Three quarters of advertisers and marketers agree that next year budgets are under heavy scrutiny with marketers required to justify
Artificial intelligence predicted to transform digital advertising
Artificial intelligence is a useful tool for marketing. Within a decade AI will transform digital advertising but privacy concerns may
Growth of European digital ads strongest in 13 years
European digital advertising’s grew 30.5% in 2021 which is the strongest since 2008. All 28 markets covered in a study
European digital advertising up more than 30%
Digital advertising grew 30.5% last year to Euro 92 billion, advertising organization IAB Europe says in a study. “This exponential
Growth in digital advertising highest since 2006
Digital video continues to be one of the fastest growing advertising channels in the US, up 50.8% in 2021 compared
Three giants taking up to 90% of digital advertising market
Three giants will account for up to 90% of the digital advertising market in 2021. Google owner Alphabet, Meta, earlier