A long way to go for AI influencers
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AI influencers are new tools in marketing. Brands are exploring how they can use AI-generated personas versus human influencers. A new study shows that just 15% of members of the
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Worldwide media ad spend to reach $ 1 trillion this year
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Worldwide total media ad spending will cross the $1 trillion threshold in 2025, according to a forecast by marketing consultancy eMarketer. The company is referring to accelerating growth in 2023
Connected TV advertising to grow 15.8% in 2025
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The average time spent per day with connected TV (CTV) will grow 6.9% this year, while time spent with desktops and laptops will fall by 3.8%. In 2025, advertising spend
Advertisers increasingly avoiding hard news stories
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Advertisers are increasingly avoiding news content. Today’s abundance of hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars to content publishers and
Advertising growing share of revenue for television
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Subscriptions drive most revenues for traditional TV and streaming services but advertising is gaining share. Although subscriptions will account for about two-thirds of total revenues for US streaming services in
Advertising forecast downgraded
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The risk of prolonged stagflation – and outright recession – has grown in key economies, exacerbated by new trade tariffs set to bite from H2 2025. Automakers, retailers and tech
Gaps remaining for marketers trying to benefit from GenAI
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77% of marketers explore GenAI but only 44% realize significant benefits. Creative tool providers offer numerous ways to customise content generators to produce branded content but gaps remain in their
Explosive growth for ads in women sports on TV
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Women sports on TV are attracting advertisers! Women’s sports saw record growth across every major TV benchmark last year. Overall advertiser spend and ad impressions more than doubled from 2023,
Podcast ad spend reaching $5 billion but growth slowing down
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Video podcast consumption is growing, and YouTube – celebrating 20 years this month – has emerged as the most popular platform: viewers watched over 400 million hours of podcasts per
Advertisers will adjust to more women watching Super Bowl
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The US Super Bowl is of course a focus on which team will be the NFL champion but for the advertising business, it is also one of the yearly top