Advertising News & Topics

Interested in Advertising? Read all the latest top news and headlines from the advertising industry summarized by Moonshot News.

Geopolitical tensions darken forecast for digital advertising

Advertising

Moonshot.news

1 year ago

The European digital advertising market achieved double-digit growth last year surpassing €118.9 billion in annual revenue for the first time in constant currency terms. The forecast for 2025 is less

A long way to go for AI influencers

Advertising

Moonshot.news

1 year ago

AI influencers are new tools in marketing. Brands are exploring how they can use AI-generated personas versus human influencers. A new study shows that just 15% of members of the

Worldwide media ad spend to reach $ 1 trillion this year

Advertising

Moonshot.news

1 year ago

Worldwide total media ad spending will cross the $1 trillion threshold in 2025, according to a forecast by marketing consultancy eMarketer. The company is referring to accelerating growth in 2023

Connected TV advertising to grow 15.8% in 2025

Advertising

Moonshot.news

1 year ago

The average time spent per day with connected TV (CTV) will grow 6.9% this year, while time spent with desktops and laptops will fall by 3.8%. In 2025, advertising spend

Advertisers increasingly avoiding hard news stories

Advertising

Moonshot.news

1 year ago

Advertisers are increasingly avoiding news content. Today’s abundance of hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars to content publishers and

Advertising growing share of revenue for television

Advertising

Moonshot.news

1 year ago

Subscriptions drive most revenues for traditional TV and streaming services but advertising is gaining share. Although subscriptions will account for about two-thirds of total revenues for US streaming services in

Advertising forecast downgraded

Advertising

Moonshot.news

1 year ago

The risk of prolonged stagflation – and outright recession – has grown in key economies, exacerbated by new trade tariffs set to bite from H2 2025. Automakers, retailers and tech

Gaps remaining for marketers trying to benefit from GenAI

Advertising

Moonshot.news

1 year ago

77% of marketers explore GenAI but only 44% realize significant benefits. Creative tool providers offer numerous ways to customise content generators to produce branded content but gaps remain in their

Explosive growth for ads in women sports on TV

Advertising

Moonshot.news

1 year ago

Women sports on TV are attracting advertisers! Women’s sports saw record growth across every major TV benchmark last year. Overall advertiser spend and ad impressions more than doubled from 2023,

Podcast ad spend reaching $5 billion but growth slowing down

Advertising

Moonshot.news

1 year ago

Video podcast consumption is growing, and YouTube – celebrating 20 years this month – has emerged as the most popular platform: viewers watched over 400 million hours of podcasts per

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Geopolitical tensions darken forecast for digital advertising

Moonshot.news

A long way to go for AI influencers

Moonshot.news

Worldwide media ad spend to reach $ 1 trillion this year

Moonshot.news

Connected TV advertising to grow 15.8% in 2025

Moonshot.news

Advertisers increasingly avoiding hard news stories

Moonshot.news

Advertising growing share of revenue for television

Moonshot.news

Advertising forecast downgraded

Moonshot.news

Gaps remaining for marketers trying to benefit from GenAI

Moonshot.news

Explosive growth for ads in women sports on TV

Moonshot.news

Podcast ad spend reaching $5 billion but growth slowing down

Moonshot.news

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