AI and CTV growth areas for European advertising
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AI and CTV top the list of growth areas for European advertisers and agencies, with 36% citing AI as a key growth driver. As the industry prepares for a post-cookie
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Baby Boomers a tricky group for advertisers
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Baby Boomers – born 1946 to 1964 – is a tricky category for advertisers. Only 12% of them globally feel ‘positive’ about advertising. They have the lowest average levels of
Inclusive advertising delivers higher sales
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Advertising campaigns with gender balance deliver 5% higher shorter-term sales and 16% higher longer-term sales. It leads to 62% higher likelihood of being a consumer’s first choice and 15% higher
Majority using GenAI for marketing despite concerns about technology
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63% of brands are already using generative AI in their marketing strategies, but many have serious concerns about the technology. 80% of multinational brands are concerned about how creative and
Global ad spend to grow 10.5% this year
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Global advertising spend will grow 10.5% this year to a total of $1.07 trillion. This is the best performance in six years if the post-Covid recovery of 2021 (+27.9% year-on-year)
Brand safety top concern for programmatic advertising
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60% of advertisers and agencies think that brand safety is the top concern for programmatic advertising over the coming 12 months, according to a survey by marketing firm WARC and
Ad revenues of $1 trillion forecasted for entertainment and media industry
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The global entertainment and media industry’s advertising revenues will top $1 trillion in 2026, with revenues in 2028 being double the revenues of 2020. The industry is looking to Generative
AI and politics potential game changers for global advertising
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Global advertising is forecasted healthy growth in 2024 but one big forecaster warns that both AI development and political regulation can change the market. Global advertising revenue will grow 7.8%
AI for customer support is a priority but clients don’t like it
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Customer support is one business area where companies plan to use generative artificial intelligence. Problem is that a majority of customers don’t like it. They don’t want to talk to
Strong growth for European digital advertising
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The digital advertising market in Europe grew 11.1% reaching an all-time market high of €96.9 billion, IAB’s AdEx Benchmark Report for 2023 shows. “Despite a challenging economic and geopolitical environment,