Advertising News & Topics

Interested in Advertising? Read all the latest top news and headlines from the advertising industry summarized by Moonshot News.

Majority using GenAI for marketing despite concerns about technology

Advertising

Moonshot.news

2 years ago

63% of brands are already using generative AI in their marketing strategies, but many have serious concerns about the technology. 80% of multinational brands are concerned about how creative and

Global ad spend to grow 10.5% this year

Advertising

Moonshot.news

2 years ago

Global advertising spend will grow 10.5% this year to a total of $1.07 trillion. This is the best performance in six years if the post-Covid recovery of 2021 (+27.9% year-on-year)

Brand safety top concern for programmatic advertising

Advertising

Moonshot.news

2 years ago

60% of advertisers and agencies think that brand safety is the top concern for programmatic advertising over the coming 12 months, according to a survey by marketing firm WARC and

Ad revenues of $1 trillion forecasted for entertainment and media industry

Advertising

Moonshot.news

2 years ago

The global entertainment and media industry’s advertising revenues will top $1 trillion in 2026, with revenues in 2028 being double the revenues of 2020. The industry is looking to Generative

AI and politics potential game changers for global advertising

Advertising

Moonshot.news

2 years ago

Global advertising is forecasted healthy growth in 2024 but one big forecaster warns that both AI development and political regulation can change the market. Global advertising revenue will grow 7.8%

AI for customer support is a priority but clients don’t like it

Advertising

Moonshot.news

2 years ago

Customer support is one business area where companies plan to use generative artificial intelligence. Problem is that a majority of customers don’t like it. They don’t want to talk to

Strong growth for European digital advertising

Advertising

Moonshot.news

2 years ago

The digital advertising market in Europe grew 11.1% reaching an all-time market high of €96.9 billion, IAB’s AdEx Benchmark Report for 2023 shows. “Despite a challenging economic and geopolitical environment,

Global ad market forecasted to grow 7.8% in 2024

Advertising

Moonshot.news

2 years ago

Global advertising revenue will grow 7.8% in 2024 to $989.8 billion, marketing giant Group M says in its half year forecast. The ad industry is expected to surpass one trillion

Social media advertising forecasted to grow 14.3% this year

Advertising

Moonshot.news

2 years ago

Social media is now the largest advertising channel worldwide having overtaken paid search and is forecast to total $247.3 billion this year, up 14.3% year-on-year. Time spent with social platforms

Strong adoption of Gen AI in ad industry but trust is an issue

Advertising

Moonshot.news

2 years ago

91% in the European advertising industry are already using or experimenting with Gen AI, a report from Microsoft Advertising and IAB Europe shows. The survey found that those that use

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Majority using GenAI for marketing despite concerns about technology

Moonshot.news

Global ad spend to grow 10.5% this year

Moonshot.news

Brand safety top concern for programmatic advertising

Moonshot.news

Ad revenues of $1 trillion forecasted for entertainment and media industry

Moonshot.news

AI and politics potential game changers for global advertising

Moonshot.news

AI for customer support is a priority but clients don’t like it

Moonshot.news

Strong growth for European digital advertising

Moonshot.news

Global ad market forecasted to grow 7.8% in 2024

Moonshot.news

Moonshot.news

Strong adoption of Gen AI in ad industry but trust is an issue

Moonshot.news

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