Global ad spend to grow 10.5% this year
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Global advertising spend will grow 10.5% this year to a total of $1.07 trillion. This is the best performance in six years if the post-Covid recovery of 2021 (+27.9% year-on-year)
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Brand safety top concern for programmatic advertising
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60% of advertisers and agencies think that brand safety is the top concern for programmatic advertising over the coming 12 months, according to a survey by marketing firm WARC and
Ad revenues of $1 trillion forecasted for entertainment and media industry
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The global entertainment and media industry’s advertising revenues will top $1 trillion in 2026, with revenues in 2028 being double the revenues of 2020. The industry is looking to Generative
AI and politics potential game changers for global advertising
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Global advertising is forecasted healthy growth in 2024 but one big forecaster warns that both AI development and political regulation can change the market. Global advertising revenue will grow 7.8%
AI for customer support is a priority but clients don’t like it
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Customer support is one business area where companies plan to use generative artificial intelligence. Problem is that a majority of customers don’t like it. They don’t want to talk to
Strong growth for European digital advertising
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The digital advertising market in Europe grew 11.1% reaching an all-time market high of €96.9 billion, IAB’s AdEx Benchmark Report for 2023 shows. “Despite a challenging economic and geopolitical environment,
Global ad market forecasted to grow 7.8% in 2024
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Global advertising revenue will grow 7.8% in 2024 to $989.8 billion, marketing giant Group M says in its half year forecast. The ad industry is expected to surpass one trillion
Social media advertising forecasted to grow 14.3% this year
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Social media is now the largest advertising channel worldwide having overtaken paid search and is forecast to total $247.3 billion this year, up 14.3% year-on-year. Time spent with social platforms
Strong adoption of Gen AI in ad industry but trust is an issue
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91% in the European advertising industry are already using or experimenting with Gen AI, a report from Microsoft Advertising and IAB Europe shows. The survey found that those that use
GenAI can increase marketing productivity by 40% in 5 years
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Using generative artificial intelligence can increase a company’s marketing productivity by more than 40% by 2029. Companies should prepare staff for fundamental job changes, which may necessitate upskilling, reorganisation, elimination