Advertising News & Topics

Interested in Advertising? Read all the latest top news and headlines from the advertising industry summarized by Moonshot News.

GenAI predicted to take over 30% of ordinary marketing tasks

Advertising

Moonshot.news

3 years ago

GenAI will by 2027 assume 30% of traditional marketing’s mundane tasks such as SEO, content and website optimization, customer data analysis, segmentation, lead scoring and hyper-personalization. 51% of chief marketing

Consumers to abandon social media but accept GenAI search results marketing survey shows

Advertising

Moonshot.news

3 years ago

50% of consumers will abandon or significantly limit their interactions with social media by 2025 as they think quality on the platforms is decaying, according to a survey by market

Survey shows programmatic advertising is on an upswing

Advertising

Moonshot.news

3 years ago

Programmatic advertising is on an upswing. 54% of advertisers now allocate over 41% of their digital campaigns to programmatic investment, marking a significant increase from the previous year, according to

Big brands planning to increase global media budgets despite economic climate

Advertising

Moonshot.news

3 years ago

Big brands expect to increase their marketing budgets. 60% of company representatives will increase their global media budgets in 2024 – with 14% saying they will make a significant increase,

AI used for sophisticated advertising fraud

Advertising

Moonshot.news

3 years ago

22% ($84 billion) of all online ad spend is lost due to ad fraud in 2023 and it is projected to reach over $170 billion in 5 years, a report

Three in four ad companies use GenAI but many worry about risks

Advertising

Moonshot.news

3 years ago

Three in four advertising companies already use GenAI or plan to use it soon. Optimism about its potential is matched by concern about the risks to brand reputation. Eight in

Ad-supported streaming video is the winner.

Ad-supported streaming video the winner when households under pressure

Advertising

Moonshot.news

3 years ago

Advertising supported streaming video services are the winners in a time when households are under pressure because of economic uncertainties and high inflation. The number of CTV (internet connected TV)

Global ad spend to reach $1 trillion for the first time

Advertising

Moonshot.news

3 years ago

Five companies – Alibaba, Alphabet, Amazon, Bytedance and Meta – now draw over half of global advertising investment and are further consolidating their position. Global advertising spend is on course

Optimistic forecasts about digital audio advertising.

Digital audio ads forecasted to see continued growth

Advertising

Moonshot.news

3 years ago

Growth in digital audio advertising continues with momentum, according to advertising giant Group M’s This Year Next Year 2023 mid-year forecast. The sector grew 19.4% in 2022. IAB Europe projects

The focus on AI will have an impact on the ad business.

AI’s impact on the advertising business

Advertising

Moonshot.news

3 years ago

The focus on artificial intelligence will have an impact both on search advertising and rationality in the advertising business, forecasts and surveys show. Ad revenue growth should return to some

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GenAI predicted to take over 30% of ordinary marketing tasks

Moonshot.news

Consumers to abandon social media but accept GenAI search results marketing survey shows

Moonshot.news

Survey shows programmatic advertising is on an upswing

Moonshot.news

Big brands planning to increase global media budgets despite economic climate

Moonshot.news

AI used for sophisticated advertising fraud

Moonshot.news

Three in four ad companies use GenAI but many worry about risks

Moonshot.news

Ad-supported streaming video the winner when households under pressure

Moonshot.news

Global ad spend to reach $1 trillion for the first time

Moonshot.news

Moonshot.news

AI’s impact on the advertising business

Moonshot.news

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