AI used for sophisticated advertising fraud
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22% ($84 billion) of all online ad spend is lost due to ad fraud in 2023 and it is projected to reach over $170 billion in 5 years, a report
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Three in four ad companies use GenAI but many worry about risks
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Three in four advertising companies already use GenAI or plan to use it soon. Optimism about its potential is matched by concern about the risks to brand reputation. Eight in
Ad-supported streaming video the winner when households under pressure
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Advertising supported streaming video services are the winners in a time when households are under pressure because of economic uncertainties and high inflation. The number of CTV (internet connected TV)
Global ad spend to reach $1 trillion for the first time
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Five companies – Alibaba, Alphabet, Amazon, Bytedance and Meta – now draw over half of global advertising investment and are further consolidating their position. Global advertising spend is on course
Digital audio ads forecasted to see continued growth
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Growth in digital audio advertising continues with momentum, according to advertising giant Group M’s This Year Next Year 2023 mid-year forecast. The sector grew 19.4% in 2022. IAB Europe projects
AI’s impact on the advertising business
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The focus on artificial intelligence will have an impact both on search advertising and rationality in the advertising business, forecasts and surveys show. Ad revenue growth should return to some
Meta’s Threads targeting Twitter’s lost advertising
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A ”separate space for real-time updates and public conversations”. That’s how Meta CEO Mark Zuckerberg describes the company’s now launched new service Threads. It could also be a description of
Global advertising forecasted to grow 6.9% next year
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The global advertising market will continue to grow with adspend growth 2024 forecasted to reach 6.9% and 4.8% in 2025 accounting for nearly USD 1 trillion in ad spend in
AI-generated content farms attracting ad money from major companies
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AI chatbots are filling junk websites with AI-generated text that attracts paying advertisers. The practice threatens to hasten the arrival of a glitchy, spammy internet that is overrun by AI-generated
EU Commission warning Google about abuse in ad tech business
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The EU Commission has sent a warning to Google that could lead to the Commission ordering the company to sell part of its advertising tech sector. The Commission in a