Global advertising forecasted to grow 6.9% next year
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The global advertising market will continue to grow with adspend growth 2024 forecasted to reach 6.9% and 4.8% in 2025 accounting for nearly USD 1 trillion in ad spend in
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AI-generated content farms attracting ad money from major companies
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AI chatbots are filling junk websites with AI-generated text that attracts paying advertisers. The practice threatens to hasten the arrival of a glitchy, spammy internet that is overrun by AI-generated
EU Commission warning Google about abuse in ad tech business
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The EU Commission has sent a warning to Google that could lead to the Commission ordering the company to sell part of its advertising tech sector. The Commission in a
No improvements of DEI in global marketing business
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The advertising business shows no improvement on diversity, equity and inclusion. Nearly one in seven members of the global marketing industry say they would leave the industry on the back
Global advertising forecasted to grow 6% next year
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Global advertising will grow 6% in 2024 and 5.9% in 2023, advertising giant Group M predicts in its mid-year forecast. Global advertising 2023 is expected to total $874.5 billion, excluding
Marketers say generative AI saves time but a third worries about safety
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Marketers estimate generative AI will save them over five hours of work per week – the equivalent of over a month per year. However, 39% say they don’t know how
US social media ad growth slowing – European digital ad spend grew 9.8%
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Digital advertising spend in Europe increased by 9.8% last year to achieve a market value of €86bn. Despite the economic and political headwinds in Europe, €7.7bn was added to the
Digital ad spend returning to double digit growth
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Digital advertising growth in the US will return to double digits next year at 11.2%, following this year’s 7.8%, according to a forecast by market research firm Insider Intelligence. Growth
Rise of AI and climate challenge in global advertising charter
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The global advertising business is facing a new wave of challenges and concerns, including the climate challenge and the rise of artificial intelligence, Stephan Loerke, CEO of World Federation of
Ukrainian advertising market “one year on”
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“It is difficult to make forecasts, as planning horizons have been greatly reduced”, a report on the Ukrainian advertising market laconically says. “However, the most cautious market forecasts predict that