Advertising News & Topics

Interested in Advertising? Read all the latest top news and headlines from the advertising industry summarized by Moonshot News.

Meta launching Twitter-competitor Threads.

Meta’s Threads targeting Twitter’s lost advertising

Advertising

Moonshot.news

3 years ago

A ”separate space for real-time updates and public conversations”. That’s how Meta CEO Mark Zuckerberg describes the company’s now launched new service Threads. It could also be a description of

Global advertising forecasted to grow 6.9% next year

Advertising

Moonshot.news

3 years ago

The global advertising market will continue to grow with adspend growth 2024 forecasted to reach 6.9% and 4.8% in 2025 accounting for nearly USD 1 trillion in ad spend in

AI-generated content farms attracting ad money from major companies

Advertising

Moonshot.news

3 years ago

AI chatbots are filling junk websites with AI-generated text that attracts paying advertisers. The practice threatens to hasten the arrival of a glitchy, spammy internet that is overrun by AI-generated

EU Commission warning Google about abuse in ad tech business

Advertising

Moonshot.news

3 years ago

The EU Commission has sent a warning to Google that could lead to the Commission ordering the company to sell part of its advertising tech sector. The Commission in a

Survey of DEI in global marketing business

No improvements of DEI in global marketing business

Advertising

Moonshot.news

3 years ago

The advertising business shows no improvement on diversity, equity and inclusion. Nearly one in seven members of the global marketing industry say they would leave the industry on the back

A forecast for ad growth this year and next.

Global advertising forecasted to grow 6% next year

Advertising

Moonshot.news

3 years ago

Global advertising will grow 6% in 2024 and 5.9% in 2023, advertising giant Group M predicts in its mid-year forecast. Global advertising 2023 is expected to total $874.5 billion, excluding

Marketers say generative AI saves time but a third worries about safety

Advertising

Moonshot.news

3 years ago

Marketers estimate generative AI will save them over five hours of work per week – the equivalent of over a month per year. However, 39% say they don’t know how

US social media ad growth slowing – European digital ad spend grew 9.8%

Advertising

Moonshot.news

3 years ago

Digital advertising spend in Europe increased by 9.8% last year to achieve a market value of €86bn. Despite the economic and political headwinds in Europe, €7.7bn was added to the

Digital ad spend returning to double digit growth

Advertising

Moonshot.news

3 years ago

Digital advertising growth in the US will return to double digits next year at 11.2%, following this year’s 7.8%, according to a forecast by market research firm Insider Intelligence. Growth

Rise of AI and climate challenge in global advertising charter

Advertising

Moonshot.news

4 years ago

The global advertising business is facing a new wave of challenges and concerns, including the climate challenge and the rise of artificial intelligence, Stephan Loerke, CEO of World Federation of

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AI-generated content farms attracting ad money from major companies

Moonshot.news

Moonshot.news

No improvements of DEI in global marketing business

Moonshot.news

Moonshot.news

Marketers say generative AI saves time but a third worries about safety

Moonshot.news

Moonshot.news

Moonshot.news

Rise of AI and climate challenge in global advertising charter

Moonshot.news

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