No improvements of DEI in global marketing business
Tags
The advertising business shows no improvement on diversity, equity and inclusion. Nearly one in seven members of the global marketing industry say they would leave the industry on the back
Interested in Advertising? Read all the latest top news and headlines from the advertising industry summarized by Moonshot News.
Global advertising forecasted to grow 6% next year
Tags
Global advertising will grow 6% in 2024 and 5.9% in 2023, advertising giant Group M predicts in its mid-year forecast. Global advertising 2023 is expected to total $874.5 billion, excluding
Marketers say generative AI saves time but a third worries about safety
Tags
Marketers estimate generative AI will save them over five hours of work per week – the equivalent of over a month per year. However, 39% say they don’t know how
US social media ad growth slowing – European digital ad spend grew 9.8%
Tags
Digital advertising spend in Europe increased by 9.8% last year to achieve a market value of €86bn. Despite the economic and political headwinds in Europe, €7.7bn was added to the
Digital ad spend returning to double digit growth
Tags
Digital advertising growth in the US will return to double digits next year at 11.2%, following this year’s 7.8%, according to a forecast by market research firm Insider Intelligence. Growth
Rise of AI and climate challenge in global advertising charter
Tags
The global advertising business is facing a new wave of challenges and concerns, including the climate challenge and the rise of artificial intelligence, Stephan Loerke, CEO of World Federation of
Ukrainian advertising market “one year on”
Tags
“It is difficult to make forecasts, as planning horizons have been greatly reduced”, a report on the Ukrainian advertising market laconically says. “However, the most cautious market forecasts predict that
Unprecedented changes in search advertising forecasted
Tags
Search advertising, forecast to be worth $350.4bn in 2023, is set for unprecedented disruption from retail media, social media and AI, according to a forecast from WARC Media. “Retail media
Promises to increase diversity in ads are falling short
Tags
Pledges to increase diversity in commercials and ads are falling short, according to a summary by market research Insider Intelligence. “Diversity and inclusion in advertising have become consumer must-haves, not
Online publishers report subscription growth and advertising optimism
Tags
Total digital revenue was up by 3% in Q4 compared to the same period in 2021, UK’s Association of Online Publishers and Deloitte report. The growth was concentrated to the