Global advertising forecasted to grow 6% next year
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Global advertising will grow 6% in 2024 and 5.9% in 2023, advertising giant Group M predicts in its mid-year forecast. Global advertising 2023 is expected to total $874.5 billion, excluding
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Marketers say generative AI saves time but a third worries about safety
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Marketers estimate generative AI will save them over five hours of work per week – the equivalent of over a month per year. However, 39% say they don’t know how
US social media ad growth slowing – European digital ad spend grew 9.8%
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Digital advertising spend in Europe increased by 9.8% last year to achieve a market value of €86bn. Despite the economic and political headwinds in Europe, €7.7bn was added to the
Digital ad spend returning to double digit growth
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Digital advertising growth in the US will return to double digits next year at 11.2%, following this year’s 7.8%, according to a forecast by market research firm Insider Intelligence. Growth
Rise of AI and climate challenge in global advertising charter
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The global advertising business is facing a new wave of challenges and concerns, including the climate challenge and the rise of artificial intelligence, Stephan Loerke, CEO of World Federation of
Ukrainian advertising market “one year on”
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“It is difficult to make forecasts, as planning horizons have been greatly reduced”, a report on the Ukrainian advertising market laconically says. “However, the most cautious market forecasts predict that
Unprecedented changes in search advertising forecasted
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Search advertising, forecast to be worth $350.4bn in 2023, is set for unprecedented disruption from retail media, social media and AI, according to a forecast from WARC Media. “Retail media
Promises to increase diversity in ads are falling short
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Pledges to increase diversity in commercials and ads are falling short, according to a summary by market research Insider Intelligence. “Diversity and inclusion in advertising have become consumer must-haves, not
Online publishers report subscription growth and advertising optimism
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Total digital revenue was up by 3% in Q4 compared to the same period in 2021, UK’s Association of Online Publishers and Deloitte report. The growth was concentrated to the
Publishing media’s advertising forecasted to decline 7.7%
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Global ad spend in publishing media will decline 7.7% in 2023. It is becoming harder for content-creating publishers to remain competitive against data-rich performance channels like retail media, and sustain