WARC downgrading ad growth forecast
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Global advertising investment 2023 will be USD 880.9 billion, marketing company WARC Media predicts. The forecast means a reduction of USD 90 billion of growth potential explained by the digital
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Ad business partnering with retailers for access to first-party data
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Retail media is one of the fastest growing sectors within the digital advertising industry and retail media ad spend will reach Euro 25 billion in Europe by 2026, advertising organisation
Podcast listening slowing down but double digit ad growth
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After years of steady, double-digit percentage growth for podcasting, listenership is starting to slow. Listeners in key markets like the US and UK will increase but growth is no more
Slow adoption of metaverse technologies
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Marketers do not think consumers and brands widely will adopt metaverse technologies, Insider Intelligence says in an analysis a year after Facebook changed its name to stress its trust on
EU Commission says Meta breaking rules for online ads
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The EU Commission thinks that Meta is breaking the union’s antitrust rules by distorting competition for online classified advertising. Users of Meta’s Facebook automatically also get the company’s online classified
50% of digital publishers reporting positive revenue growth
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Total digital publishing revenue was up 2.7% in Q3 2022 compared to the same period last year and reached GBP 153.5 million. 50% of digital publishers report positive revenue growth,
Retail media 4th largest advertising medium
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Retail media is now the fourth-largest advertising medium with ad spend forecast to reach USD 121.9 billion globally in 2023, marketing and advertising firm WARC says in report Future of
Zenith predicts advertising at “historically healthy growth levels.”
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Global advertising will grow 4.5% next year and will accelerate to 7.2% in 2024 around major events, including the US Presidential elections and the Olympics, marketing firm Zenith Media forecasts.
Group M downgrading forecasts with global advertising to grow 5.9% in 2023
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Global advertising will grow 5.9% next year with strong gains in connected TV, retail media and fast-growing markets like India, advertising giant Group M forecasts. The new prediction is a
Streaming services predicted to add advertising to keep subscription fees down
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Streaming services that used to be advertising free will one way or the other add ads just as Netflix introduced a budget subscription alternative with ads included. By 2030, most