Advertising News & Topics

Interested in Advertising? Read all the latest top news and headlines from the advertising industry summarized by Moonshot News.

Rules to limit targeted advertising for teenagers

Advertising

Moonshot.news

4 years ago

Targeted advertising is controversial and leads to global discussions about privacy. Meta, owner of Facebook and Instagram, has now introduced new rules meant to fend off criticism of the social

Controversial use of peoples’ data for targeted ads

Advertising

Moonshot.news

4 years ago

Targeted advertising is as controversial as it is profitable. Meta has now been fined Euro 390 million for breaking EU data rules in a five year old case. The discussions

WARC downgrading ad growth forecast

Advertising

Moonshot.news

4 years ago

Global advertising investment 2023 will be USD 880.9 billion, marketing company WARC Media predicts. The forecast means a reduction of USD 90 billion of growth potential explained by the digital

Ad business partnering with retailers for access to first-party data

Advertising

Moonshot.news

4 years ago

Retail media is one of the fastest growing sectors within the digital advertising industry and retail media ad spend will reach Euro 25 billion in Europe by 2026, advertising organisation

Double digit growth for podcast advertising

Podcast listening slowing down but double digit ad growth

Advertising

Moonshot.news

4 years ago

After years of steady, double-digit percentage growth for podcasting, listenership is starting to slow. Listeners in key markets like the US and UK will increase but growth is no more

Slow adoption of metaverse technologies

Advertising

Moonshot.news

4 years ago

Marketers do not think consumers and brands widely will adopt metaverse technologies, Insider Intelligence says in an analysis a year after Facebook changed its name to stress its trust on

EU Commission says Meta breaking rules for online ads

Advertising

Moonshot.news

4 years ago

The EU Commission thinks that Meta is breaking the union’s antitrust rules by distorting competition for online classified advertising. Users of Meta’s Facebook automatically also get the company’s online classified

50% of digital publishers reporting positive revenue growth

Advertising

Moonshot.news

4 years ago

Total digital publishing revenue was up 2.7% in Q3 2022 compared to the same period last year and reached GBP 153.5 million. 50% of digital publishers report positive revenue growth,

Retail media 4th largest advertising medium

Advertising

Moonshot.news

4 years ago

Retail media is now the fourth-largest advertising medium with ad spend forecast to reach USD 121.9 billion globally in 2023, marketing and advertising firm WARC says in report Future of

Zenith predicts advertising at “historically healthy growth levels.”

Advertising

Moonshot.news

4 years ago

Global advertising will grow 4.5% next year and will accelerate to 7.2% in 2024 around major events, including the US Presidential elections and the Olympics, marketing firm Zenith Media forecasts.

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