Inflation leads to downgrading of advertising forecast
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The UK advertising market will not reach earlier forecasted growth of 10.9% this year. A new forecast says it will grow 9/2% and reach GBP 35 billion by the end
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European marketers expected to increase ads in advanced TV next year
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Marketers are cautious but increasingly enthusiastic about investing in Advanced TV next year, according to a survey of 500 marketers and influencers in five European countries: UK, France, Germany, Italy,
Digital will be big winner 2023 when marketing budgets under pressure
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Three quarters of advertisers and marketers agree that next year budgets are under heavy scrutiny with marketers required to justify investment. 29% in a survey by World Federation of Advertisers
This is where marketers will find Gen Z
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Gen Z, defined as 15 to 24 year olds, spend 67.7% of their media time online – a higher percentage than any other group. Marketers wanting to reach this group
Survey shows growing pessimism among news publishers
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More than half (55.4%) of news publishers are pessimistic about their business prospects for the next year. When asked about the next three years, the level of optimism increases but
Investment in programmatic ads to increase and CTV a key growth area
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Investment in programmatic advertising is expected to increase over the next 12 months and more than 50% in the ad business think connected TV will be a key growth area,
Digital publishers report revenue up 12.3% but economic climate a worry
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The Association of Online Publishers reports total digital revenue for Q2 2022 was GBP 154.8 million, up by 12.3% from Q2 2021. 50% of respondents report positive growth. “However, AOP
Snap and Meta announcing cuts
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As a confirmation of concerns about lower advertising revenues, both Snap, owner of Snapchat and Meta, born Facebook, have announced cuts. Snap announced it would lay off 20% of its
Big downgrading of advertising forecasts for 2022 and 2023
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Global advertising spend will increase 8.3% to reach USD 880.9 billion in 2022 boosted by the US elections and the FIFA World Cup. Next year, growth will slow down to
Survey shows how ads are mixed up with search results
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Advertising in connection with search results are useful for advertisers despite surveys showing consumers don’t remember having seen these ads. A new report stresses that consumers don’t remember the ads