Advertising News & Topics

Interested in Advertising? Read all the latest top news and headlines from the advertising industry summarized by Moonshot News.

Group M downgrading forecasts with global advertising to grow 5.9% in 2023

Advertising

Moonshot.news

4 years ago

Global advertising will grow 5.9% next year with strong gains in connected TV, retail media and fast-growing markets like India, advertising giant Group M forecasts. The new prediction is a

Streaming services predicted to add advertising to keep subscription fees down

Advertising

Moonshot.news

4 years ago

Streaming services that used to be advertising free will one way or the other add ads just as Netflix introduced a budget subscription alternative with ads included. By 2030, most

Yahoo and Taboola announcing partnership

Yahoo and Taboola joining forces

Advertising

Moonshot.news

4 years ago

Yahoo, with 900 million monthly active users across the internet and Taboola, platform for content recommendations and native advertising, are joining forces. Taboola gets exclusive access to Yahoo’s advertising market

Global DEI survey of marketing and advertising business

Advertising

Moonshot.news

4 years ago

There is ample evidence that the marketing and advertising industry is facing an acute talent crisis, and that this is proving a major obstacle for growth, according to Stephan Loerke,

Inflation leads to downgrading of advertising forecast

Advertising

Moonshot.news

4 years ago

The UK advertising market will not reach earlier forecasted growth of 10.9% this year. A new forecast says it will grow 9/2% and reach GBP 35 billion by the end

European marketers expected to increase ads in advanced TV next year

Advertising

Moonshot.news

4 years ago

Marketers are cautious but increasingly enthusiastic about investing in Advanced TV next year, according to a survey of 500 marketers and influencers in five European countries: UK, France, Germany, Italy,

Forecast says digital big ad winner 2023

Digital will be big winner 2023 when marketing budgets under pressure

Advertising

Moonshot.news

4 years ago

Three quarters of advertisers and marketers agree that next year budgets are under heavy scrutiny with marketers required to justify investment. 29% in a survey by World Federation of Advertisers

This is where marketers will find Gen Z

Advertising

Moonshot.news

4 years ago

Gen Z, defined as 15 to 24 year olds, spend 67.7% of their media time online – a higher percentage than any other group. Marketers wanting to reach this group

News publishers pessimistic about next year

Survey shows growing pessimism among news publishers

Advertising

Moonshot.news

4 years ago

More than half (55.4%) of news publishers are pessimistic about their business prospects for the next year. When asked about the next three years, the level of optimism increases but

Survey expects growrh in programmatic advertising

Investment in programmatic ads to increase and CTV a key growth area

Advertising

Moonshot.news

4 years ago

Investment in programmatic advertising is expected to increase over the next 12 months and more than 50% in the ad business think connected TV will be a key growth area,

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Streaming services predicted to add advertising to keep subscription fees down

Moonshot.news

Moonshot.news

Moonshot.news

Moonshot.news

European marketers expected to increase ads in advanced TV next year

Moonshot.news

Digital will be big winner 2023 when marketing budgets under pressure

Moonshot.news

Moonshot.news

Moonshot.news

Investment in programmatic ads to increase and CTV a key growth area

Moonshot.news

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