Advertising News & Topics

Interested in Advertising? Read all the latest top news and headlines from the advertising industry summarized by Moonshot News.

European marketers expected to increase ads in advanced TV next year

Advertising

Moonshot.news

4 years ago

Marketers are cautious but increasingly enthusiastic about investing in Advanced TV next year, according to a survey of 500 marketers and influencers in five European countries: UK, France, Germany, Italy,

Forecast says digital big ad winner 2023

Digital will be big winner 2023 when marketing budgets under pressure

Advertising

Moonshot.news

4 years ago

Three quarters of advertisers and marketers agree that next year budgets are under heavy scrutiny with marketers required to justify investment. 29% in a survey by World Federation of Advertisers

This is where marketers will find Gen Z

Advertising

Moonshot.news

4 years ago

Gen Z, defined as 15 to 24 year olds, spend 67.7% of their media time online – a higher percentage than any other group. Marketers wanting to reach this group

News publishers pessimistic about next year

Survey shows growing pessimism among news publishers

Advertising

Moonshot.news

4 years ago

More than half (55.4%) of news publishers are pessimistic about their business prospects for the next year. When asked about the next three years, the level of optimism increases but

Survey expects growrh in programmatic advertising

Investment in programmatic ads to increase and CTV a key growth area

Advertising

Moonshot.news

4 years ago

Investment in programmatic advertising is expected to increase over the next 12 months and more than 50% in the ad business think connected TV will be a key growth area,

Digital publishers confidence affected by economic climate

Digital publishers report revenue up 12.3% but economic climate a worry

Advertising

Moonshot.news

4 years ago

The Association of Online Publishers reports total digital revenue for Q2 2022 was GBP 154.8 million, up by 12.3% from Q2 2021. 50% of respondents report positive growth. “However, AOP

Snap and Meta announcing cuts

Advertising

Moonshot.news

4 years ago

As a confirmation of concerns about lower advertising revenues, both Snap, owner of Snapchat and Meta, born Facebook, have announced cuts. Snap announced it would lay off 20% of its

Big downgrading of advertising forecasts for 2022 and 2023

Advertising

Moonshot.news

4 years ago

Global advertising spend will increase 8.3% to reach USD 880.9 billion in 2022 boosted by the US elections and the FIFA World Cup. Next year, growth will slow down to

Survey shows how consumers see ads as search results

Survey shows how ads are mixed up with search results

Advertising

Moonshot.news

4 years ago

Advertising in connection with search results are useful for advertisers despite surveys showing consumers don’t remember having seen these ads. A new report stresses that consumers don’t remember the ads

How Artificial intelligence will change advertising

Artificial intelligence predicted to transform digital advertising

Advertising

Moonshot.news

4 years ago

Artificial intelligence is a useful tool for marketing. Within a decade AI will transform digital advertising but privacy concerns may impede progress. Four emerging technologies – AI for marketing, emotion

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European marketers expected to increase ads in advanced TV next year

Moonshot.news

Digital will be big winner 2023 when marketing budgets under pressure

Moonshot.news

Moonshot.news

Moonshot.news

Investment in programmatic ads to increase and CTV a key growth area

Moonshot.news

Digital publishers report revenue up 12.3% but economic climate a worry

Moonshot.news

Snap and Meta announcing cuts

Moonshot.news

Moonshot.news

Survey shows how ads are mixed up with search results

Moonshot.news

Artificial intelligence predicted to transform digital advertising

Moonshot.news

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