Group M downgrades expected advertising growth for 2022
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Advertising agency Group M expects global advertising to grow by 8.4% this year, down from 9.7% that the company forecasted in December last year. This means that the company agrees
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Online video advertising overtaking social media
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Advertising spending on online video will this year overtake social media, the fastest-growing channel for the previous nine years. Total global advertising expenditure will grow 8.0% this year, down from
Almost half of households watch video daily on connected TV
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The change in how households watch television is confirmed by a new study saying that 87% of US households now have at least one internet-connected TV device, up from 80%
European digital advertising up more than 30%
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Digital advertising grew 30.5% last year to Euro 92 billion, advertising organization IAB Europe says in a study. “This exponential growth shows that the digital advertising market has truly bounced
Publishers report booming digital radio
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Total digital publishing revenue was GBP 151.6million in Q1 2022, with 50% of respondents reporting positive growth. Digital revenue grew 18% to GBP 610.3million on a 12-month moving annual total
Twitter fined for leaking private information to advertisers
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Twitter has been fined USD 150 million for giving personal information like phone numbers and email addresses to advertisers to be used for targeted ads, the US Feder Trade Commission
CTV forecasted to boost digital video advertising
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Digital video advertising spend increased 49% in 2021 and is expected to increase an additional 26% to USD 49.2 billion in 2022 according to IAB’s report on video ad spend.
Advertising study shows print is far from dead
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Print is far from dead! Despite misperception of print advertising’s effectiveness, the return on investment (ROI) on print advertising works for advertisers, media companies, and audiences, according to a report
GroupM merges MediaCom with Essence
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GroupM, WPP’s media investment group, today announced the merger of Essence with MediaCom and Mindshare with Neo and create a new 9,000-strong cross-channel performance platform built on AI technology. The
European study shows focus on video advertising
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On average, digital media buyers are investing 36% of total advertising spend in video advertising (excluding TV formats). The most frequently bought video advertising is mobile web with one-quarter of