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Interested in Advertising? Read all the latest top news and headlines from the advertising industry summarized by Moonshot News.

Study shows the value of print ads

Advertising study shows print is far from dead

Moonshot.news

Moonshot.news

Print is far from dead! Despite misperception of print advertising’s effectiveness, the return on investment (ROI) on print advertising works for advertisers, media companies, and audiences, according to a report
WPP is merging mediacom and essence

GroupM merges MediaCom with Essence

Moonshot.news

Moonshot.news

GroupM, WPP’s media investment group, today announced the merger of Essence with MediaCom and Mindshare with Neo and create a new 9,000-strong cross-channel performance platform built on AI technology. The
European advertising study

European study shows focus on video advertising

Moonshot.news

Moonshot.news

On average, digital media buyers are investing 36% of total advertising spend in video advertising (excluding TV formats). The most frequently bought video advertising is mobile web with one-quarter of

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