Snap and Meta announcing cuts
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As a confirmation of concerns about lower advertising revenues, both Snap, owner of Snapchat and Meta, born Facebook, have announced cuts. Snap announced it would lay off 20% of its
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Big downgrading of advertising forecasts for 2022 and 2023
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Global advertising spend will increase 8.3% to reach USD 880.9 billion in 2022 boosted by the US elections and the FIFA World Cup. Next year, growth will slow down to
Survey shows how ads are mixed up with search results
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Advertising in connection with search results are useful for advertisers despite surveys showing consumers don’t remember having seen these ads. A new report stresses that consumers don’t remember the ads
Artificial intelligence predicted to transform digital advertising
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Artificial intelligence is a useful tool for marketing. Within a decade AI will transform digital advertising but privacy concerns may impede progress. Four emerging technologies – AI for marketing, emotion
Men cancelling the Netflix subscription
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More men than women cancelled their Netflix subscription last quarter in the Nordics. Value for money seems to be a driving factor, according to survey data published by YouGov. Netflix
Microsoft Advertising gets hold of Netflix audience
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Microsoft will be Netflix’ advertising partner when the streaming company is introducing a lower priced advertising supported subscription plan for consumers in addition to the ads-free version. When Netflix in
Growth of European digital ads strongest in 13 years
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European digital advertising’s grew 30.5% in 2021 which is the strongest since 2008. All 28 markets covered in a study recorded double-digit growth. Seven markets grew above the average growth
Ad business launching diversity and inclusion charter
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The World Federation of Advertisers has launched a Global Diversity, Equality and Inclusion Charter saying the aim is to drive real actions and improving the lived experiences for multiple groups
Firefox rolling out alternative to ad business without third-party cookies
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Preparing for an advertising business without third-party cookies, non-profit Mozilla’s Firefox has rolled out its Total Cookie Protection by default to its users worldwide saying it is making Firefox the
Group M downgrades expected advertising growth for 2022
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Advertising agency Group M expects global advertising to grow by 8.4% this year, down from 9.7% that the company forecasted in December last year. This means that the company agrees