Men cancelling the Netflix subscription
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More men than women cancelled their Netflix subscription last quarter in the Nordics. Value for money seems to be a driving factor, according to survey data published by YouGov. Netflix
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Microsoft Advertising gets hold of Netflix audience
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Microsoft will be Netflix’ advertising partner when the streaming company is introducing a lower priced advertising supported subscription plan for consumers in addition to the ads-free version. When Netflix in
Growth of European digital ads strongest in 13 years
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European digital advertising’s grew 30.5% in 2021 which is the strongest since 2008. All 28 markets covered in a study recorded double-digit growth. Seven markets grew above the average growth
Ad business launching diversity and inclusion charter
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The World Federation of Advertisers has launched a Global Diversity, Equality and Inclusion Charter saying the aim is to drive real actions and improving the lived experiences for multiple groups
Firefox rolling out alternative to ad business without third-party cookies
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Preparing for an advertising business without third-party cookies, non-profit Mozilla’s Firefox has rolled out its Total Cookie Protection by default to its users worldwide saying it is making Firefox the
Group M downgrades expected advertising growth for 2022
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Advertising agency Group M expects global advertising to grow by 8.4% this year, down from 9.7% that the company forecasted in December last year. This means that the company agrees
Online video advertising overtaking social media
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Advertising spending on online video will this year overtake social media, the fastest-growing channel for the previous nine years. Total global advertising expenditure will grow 8.0% this year, down from
Almost half of households watch video daily on connected TV
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The change in how households watch television is confirmed by a new study saying that 87% of US households now have at least one internet-connected TV device, up from 80%
European digital advertising up more than 30%
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Digital advertising grew 30.5% last year to Euro 92 billion, advertising organization IAB Europe says in a study. “This exponential growth shows that the digital advertising market has truly bounced
Publishers report booming digital radio
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Total digital publishing revenue was GBP 151.6million in Q1 2022, with 50% of respondents reporting positive growth. Digital revenue grew 18% to GBP 610.3million on a 12-month moving annual total