Advertising News & Topics

Interested in Advertising? Read all the latest top news and headlines from the advertising industry summarized by Moonshot News.

Digital publishers confidence affected by economic climate

Digital publishers report revenue up 12.3% but economic climate a worry

Advertising

Moonshot.news

4 years ago

The Association of Online Publishers reports total digital revenue for Q2 2022 was GBP 154.8 million, up by 12.3% from Q2 2021. 50% of respondents report positive growth. “However, AOP

Snap and Meta announcing cuts

Advertising

Moonshot.news

4 years ago

As a confirmation of concerns about lower advertising revenues, both Snap, owner of Snapchat and Meta, born Facebook, have announced cuts. Snap announced it would lay off 20% of its

Big downgrading of advertising forecasts for 2022 and 2023

Advertising

Moonshot.news

4 years ago

Global advertising spend will increase 8.3% to reach USD 880.9 billion in 2022 boosted by the US elections and the FIFA World Cup. Next year, growth will slow down to

Survey shows how consumers see ads as search results

Survey shows how ads are mixed up with search results

Advertising

Moonshot.news

4 years ago

Advertising in connection with search results are useful for advertisers despite surveys showing consumers don’t remember having seen these ads. A new report stresses that consumers don’t remember the ads

How Artificial intelligence will change advertising

Artificial intelligence predicted to transform digital advertising

Advertising

Moonshot.news

4 years ago

Artificial intelligence is a useful tool for marketing. Within a decade AI will transform digital advertising but privacy concerns may impede progress. Four emerging technologies – AI for marketing, emotion

Men cancelling the Netflix subscription

Advertising

Moonshot.news

4 years ago

More men than women cancelled their Netflix subscription last quarter in the Nordics. Value for money seems to be a driving factor, according to survey data published by YouGov. Netflix

Netflix partners with Microsoft Advertising

Microsoft Advertising gets hold of Netflix audience

Advertising

Moonshot.news

4 years ago

Microsoft will be Netflix’ advertising partner when the streaming company is introducing a lower priced advertising supported subscription plan for consumers in addition to the ads-free version. When Netflix in

Growth of European digital ads strongest in 13 years

Advertising

Moonshot.news

4 years ago

European digital advertising’s grew 30.5% in 2021 which is the strongest since 2008. All 28 markets covered in a study recorded double-digit growth. Seven markets grew above the average growth

A charter for diversity in the ad business

Ad business launching diversity and inclusion charter

Advertising

Moonshot.news

4 years ago

The World Federation of Advertisers has launched a Global Diversity, Equality and Inclusion Charter saying the aim is to drive real actions and improving the lived experiences for multiple groups

Firefox rolling out alternative to ad business without third-party cookies

Advertising

Moonshot.news

4 years ago

Preparing for an advertising business without third-party cookies, non-profit Mozilla’s Firefox has rolled out its Total Cookie Protection by default to its users worldwide saying it is making Firefox the

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Digital publishers report revenue up 12.3% but economic climate a worry

Moonshot.news

Snap and Meta announcing cuts

Moonshot.news

Moonshot.news

Survey shows how ads are mixed up with search results

Moonshot.news

Artificial intelligence predicted to transform digital advertising

Moonshot.news

Moonshot.news

Microsoft Advertising gets hold of Netflix audience

Moonshot.news

Moonshot.news

Moonshot.news

Firefox rolling out alternative to ad business without third-party cookies

Moonshot.news

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