Advertising News & Topics

Interested in Advertising? Read all the latest top news and headlines from the advertising industry summarized by Moonshot News.

How Artificial intelligence will change advertising

Artificial intelligence predicted to transform digital advertising

Advertising

Moonshot.news

4 years ago

Artificial intelligence is a useful tool for marketing. Within a decade AI will transform digital advertising but privacy concerns may impede progress. Four emerging technologies – AI for marketing, emotion

Men cancelling the Netflix subscription

Advertising

Moonshot.news

4 years ago

More men than women cancelled their Netflix subscription last quarter in the Nordics. Value for money seems to be a driving factor, according to survey data published by YouGov. Netflix

Netflix partners with Microsoft Advertising

Microsoft Advertising gets hold of Netflix audience

Advertising

Moonshot.news

4 years ago

Microsoft will be Netflix’ advertising partner when the streaming company is introducing a lower priced advertising supported subscription plan for consumers in addition to the ads-free version. When Netflix in

Growth of European digital ads strongest in 13 years

Advertising

Moonshot.news

4 years ago

European digital advertising’s grew 30.5% in 2021 which is the strongest since 2008. All 28 markets covered in a study recorded double-digit growth. Seven markets grew above the average growth

A charter for diversity in the ad business

Ad business launching diversity and inclusion charter

Advertising

Moonshot.news

4 years ago

The World Federation of Advertisers has launched a Global Diversity, Equality and Inclusion Charter saying the aim is to drive real actions and improving the lived experiences for multiple groups

Firefox rolling out alternative to ad business without third-party cookies

Advertising

Moonshot.news

4 years ago

Preparing for an advertising business without third-party cookies, non-profit Mozilla’s Firefox has rolled out its Total Cookie Protection by default to its users worldwide saying it is making Firefox the

Group M downgrades expected advertising growth for 2022

Advertising

Moonshot.news

4 years ago

Advertising agency Group M expects global advertising to grow by 8.4% this year, down from 9.7% that the company forecasted in December last year. This means that the company agrees

Online video advertising overtaking social media

Advertising

Moonshot.news

4 years ago

Advertising spending on online video will this year overtake social media, the fastest-growing channel for the previous nine years. Total global advertising expenditure will grow 8.0% this year, down from

Almost half of households watch video daily on connected TV

Advertising

Moonshot.news

4 years ago

The change in how households watch television is confirmed by a new study saying that 87% of US households now have at least one internet-connected TV device, up from 80%

European digital advertising up more than 30%

Advertising

Moonshot.news

4 years ago

Digital advertising grew 30.5% last year to Euro 92 billion, advertising organization IAB Europe says in a study. “This exponential growth shows that the digital advertising market has truly bounced

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Artificial intelligence predicted to transform digital advertising

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Microsoft Advertising gets hold of Netflix audience

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Firefox rolling out alternative to ad business without third-party cookies

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