Measurement firm Nielsen sold for USD 16 billion
Tags
Media measurement firm Nielsen is being sold to a private equity consortium for USD 16 billion in an all-cash transaction after a long discussion when Nielsen argued that the company
Interested in Advertising? Read all the latest top news and headlines from the advertising industry summarized by Moonshot News.
War in Ukraine leads to reduced advertising forecast
Tags
The Russian invasion of Ukraine and the economic and geopolitical uncertainty will reduce US advertising spending in 2022, advertising company Magna says in an updated forecast. However, media revenue should
Meta taken to court for not stopping cryptocurrency scam ads
Tags
Meta is not doing enough to stop scam ads about cryptocurrencies on its Facebook, according to Australian Competition and Consumer Commission that is taking legal action against the company. The
Publishers report booming revenue growth from mobile video
Tags
Digital publishing revenues continued to grow in the fourth quarter of 2021 and increased 13.4% from Q4 2020, a report from UK’s Digital Publishers and Deloitte shows. Total digital publishing
Court case against systematic fake online reviews
Tags
Fake reviews of products and services is a growing online problem. Meta is suing a person in California for operating a website that provides fake reviews and feedback to businesses
EU Commission investigating ad agreement Google/Meta
Tags
The European Commission announced it will investigate if an agreement between Google and Meta for online display advertising services may have breached EU competition rules. ”If proven, the practices under
Xandr partnering with Baidu’s MediaGo
Tags
Xandr entered into a strategic partnership with Baidu’s Global AI-integrated marketing platform MediaGo, the companies announced in a press-release. Through this integration, MediaGo’s global advertisers, marketers and brands now have
UK’s Online Safety Bill trying to eliminate scam ads
Tags
UK’s Online Safety Bill will try to make social media sites and search engines to stop paid-for scam adverts appearing by law. According to an updated proposal by UK’s Department
Non-prescription health products driving advertising growth
Tags
Health products that do not need a doctor’s prescription are driving advertising. Advertising expenditure by over-the-counter (OTC) healthcare brands in 13 key markets will expand by 7.6% in 2022 and
Google to limit data tracking on Android apps
Tags
Google announced a multi-year project to limit advertisers’ ability to track users and target advertising across its apps on Android-based phones. The action is an extension of Google’s earlier announced