Court case against systematic fake online reviews
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Fake reviews of products and services is a growing online problem. Meta is suing a person in California for operating a website that provides fake reviews and feedback to businesses
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EU Commission investigating ad agreement Google/Meta
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The European Commission announced it will investigate if an agreement between Google and Meta for online display advertising services may have breached EU competition rules. ”If proven, the practices under
Xandr partnering with Baidu’s MediaGo
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Xandr entered into a strategic partnership with Baidu’s Global AI-integrated marketing platform MediaGo, the companies announced in a press-release. Through this integration, MediaGo’s global advertisers, marketers and brands now have
UK’s Online Safety Bill trying to eliminate scam ads
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UK’s Online Safety Bill will try to make social media sites and search engines to stop paid-for scam adverts appearing by law. According to an updated proposal by UK’s Department
Non-prescription health products driving advertising growth
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Health products that do not need a doctor’s prescription are driving advertising. Advertising expenditure by over-the-counter (OTC) healthcare brands in 13 key markets will expand by 7.6% in 2022 and
Google to limit data tracking on Android apps
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Google announced a multi-year project to limit advertisers’ ability to track users and target advertising across its apps on Android-based phones. The action is an extension of Google’s earlier announced
Microsoft expanding in new advertising markets
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Microsoft announced that it is launching its Advertising in 29 countries across Europe and Africa which means close to doubling the number of markets where it is available. “These 29
European publishers file antitrust complaint against Google
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European Publishers Council has filed an antitrust complaint against Google with the European Commission saying the aim is “to break the ad tech stranglehold Google currently has over press publishers,
No news is bad news for advertisers
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Advertisers who avoid news content are missing out on a curious audience that is actively looking to learn about the world around them, according to a study by Disney Advertising
Google proposing new alternative to third party cookies
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Google has launched a new alternative to third party cookies to target advertising since the markets did not accept company’s earlier proposal, called FLoC. The company says the alternative, called