Microsoft expanding in new advertising markets
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Microsoft announced that it is launching its Advertising in 29 countries across Europe and Africa which means close to doubling the number of markets where it is available. “These 29
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European publishers file antitrust complaint against Google
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European Publishers Council has filed an antitrust complaint against Google with the European Commission saying the aim is “to break the ad tech stranglehold Google currently has over press publishers,
No news is bad news for advertisers
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Advertisers who avoid news content are missing out on a curious audience that is actively looking to learn about the world around them, according to a study by Disney Advertising
Google proposing new alternative to third party cookies
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Google has launched a new alternative to third party cookies to target advertising since the markets did not accept company’s earlier proposal, called FLoC. The company says the alternative, called
Omikron and inflation lowers UK ad growth forecast
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Omikron´s negative impact on consumer confidence and parts of the economy, particularly hospitality and leisure, and inflation has lowered the 2022 annual UK advertising growth forecast to 5.2% from 6.2%
Microsoft buys Xandr upgrading competition vs Google
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Μicrosoft acquired programmatic advertising marketplace Xandr from AT&T, as Mikhail Parakhin, Microsoft President for web experiences announced in a blogpost, while at the same time a strategic cooperation with Taboola
Strong growth for digital publishing revenue. New products a priority
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Total digital publishing revenue was up 31% in the third quarter of 2021 compared to the same period last year and reached GBP 149.4 million, UK-based Association of Online Publishers
Three giants taking up to 90% of digital advertising market
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Three giants will account for up to 90% of the digital advertising market in 2021. Google owner Alphabet, Meta, earlier Facebook and Amazon account for 80-90% of the global total,
Social media advertising overtaking television
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The global ad market will continue its recovery from the 2020 pandemic downturn and grow 9.1% in 2022, after a 15.6% growth in 2021, according to advertising company Zenith’s forecast. Global
Competition authority stopping Meta from buying competitor
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Meta, earlier Facebook, must sell British animated pictures platform Giphy, the British Competition and Markets Authority (CMA) has ruled. The authority says that Meta´s deal to buy Giphy could harm