Advertising News & Topics

Interested in Advertising? Read all the latest top news and headlines from the advertising industry summarized by Moonshot News.

Publishers filing antitrust complaint against Google

European publishers file antitrust complaint against Google

Advertising

Moonshot.news

4 years ago

European Publishers Council has filed an antitrust complaint against Google with the European Commission saying the aim is “to break the ad tech stranglehold Google currently has over press publishers,

No news is bad news for advertisers

Advertising

Moonshot.news

4 years ago

Advertisers who avoid news content are missing out on a curious audience that is actively looking to learn about the world around them, according to a study by Disney Advertising

Google suggesting new alternative to third party cookies

Google proposing new alternative to third party cookies

Advertising

Moonshot.news

5 years ago

Google has launched a new alternative to third party cookies to target advertising since the markets did not accept company’s earlier proposal, called FLoC. The company says the alternative, called

Inflation and omikron lowers advertising growth

Omikron and inflation lowers UK ad growth forecast

Advertising

Moonshot.news

5 years ago

Omikron´s negative impact on consumer confidence and parts of the economy, particularly hospitality and leisure, and inflation has lowered the 2022 annual UK advertising growth forecast to 5.2% from 6.2%

Microsoft buys Xandr upgrading competition vs Google

Advertising

Moonshot.news

5 years ago

Μicrosoft acquired programmatic advertising marketplace Xandr from AT&T, as Mikhail Parakhin, Microsoft President for web experiences announced in a blogpost, while at the same time a strategic cooperation with Taboola

Strong growth reported for digital publishing

Strong growth for digital publishing revenue. New products a priority

Advertising

Moonshot.news

5 years ago

Total digital publishing revenue was up 31% in the third quarter of 2021 compared to the same period last year and reached GBP 149.4 million, UK-based Association of Online Publishers

Three companies taking up to 90% of digital ad markets

Three giants taking up to 90% of digital advertising market

Advertising

Moonshot.news

5 years ago

Three giants will account for up to 90% of the digital advertising market in 2021. Google owner Alphabet, Meta, earlier Facebook and Amazon account for 80-90% of the global total,

Social media advertising overtaking television

Advertising

Moonshot.news

5 years ago

The global ad market will continue its recovery from the 2020 pandemic downturn and grow 9.1% in 2022, after a 15.6% growth in 2021, according to advertising company Zenith’s forecast. Global

Competition authority stopping Meta merger

Competition authority stopping Meta from buying competitor

Advertising

Moonshot.news

5 years ago

Meta, earlier Facebook, must sell British animated pictures platform Giphy, the British Competition and Markets Authority (CMA) has ruled. The authority says that Meta´s deal to buy Giphy could harm

Travel advertising booming after pandemic

Travel advertising taking off after pandemic

Advertising

Moonshot.news

5 years ago

Travel advertising will grow two to six times faster than admarket as a whole in 13 key markets from 2021 to 2023 but still, the travel ad market will not

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Microsoft buys Xandr upgrading competition vs Google

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