Advertising business suffers from lack of diversity
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A majority of media consumers don’t feel that they are represented in advertising. Only 41% in a US survey said they feel people of their type are shown in ads.
Interested in Advertising? Read all the latest top news and headlines from the advertising industry summarized by Moonshot News.
Twitter selling ad company for USD 1 billion
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Twitter announced it is selling mobile ad company MoPub to AppLovin Corp for $1.05 billion in cash. Twitter CEO Jack Dorsey said it will accelerate his company’s “ability to invest in
Almost all stakeholders predict growth for programmatic advertising, says IAB
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The last 18 months have certainly been challenging for the advertising industry. But in spite of that and as the economy recovers, more than 80% of all stakeholders predict an
Pandemic to fuel 13% recovery in home-appliance ad spend in 2021
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Investment in home improvements during the pandemic will fuel an almost 13% increase in home-appliance ad spend this year, according to advertising and marketing company Zenith’s latest forecasts. And despite
Ad spending in the UK grew 49% during first half 2021
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Advertising spending during the first half of 2021 grew 49% in the UK compared to the same period 2020 and 42% compared to the first half of 2019, according to
US Advertising revenue will grow 23% this year (forecast)
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Advertising company Magna Global has raised its US advertising revenue forecast to 23% in 2021 and 12% in 2022 after advertising spending grew 32% in the first half of 2021.
How positive portrayals of women in advertising actually benefit brands
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A report compiled by market research company Ipsos highlights the power that positive portrayals of women in advertising have, not only in terms of changing how people think about gender
The 5 most impactful technologies in Digital Advertising
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Digital technology has changed the face of business. COVID-19 has changed consumers practices. GDPR is forcing marketers to change targeting tactics. Among all these changes and rapid technological developments that
Online publishers reporting strong revenue growth
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Revenues from digital publishing in the UK was up 31.9% to GBP 152 million in the first quarter of the year compared to the same period last year. Display advertising
Google blocking ads targeting users under 18
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Young online users can be exposed to harmful content and critics say the big companies are not doing enough to limit these risks. Google announced rules against ads targeting users