Advertising News & Topics

Interested in Advertising? Read all the latest top news and headlines from the advertising industry summarized by Moonshot News.

Ad executives remain among the least trusted professions – Ipsos poll

Advertising

Moonshot.news

5 years ago

Advertising executives are among the professions that stand out as the least likely to be considered trustworthy globally, while doctors have become the world’s most trusted profession, according to a

Study shows ad business needs more diversity

Advertising business suffers from lack of diversity

Advertising

Moonshot.news

5 years ago

A majority of media consumers don’t feel that they are represented in advertising. Only 41% in a US survey said they feel people of their type are shown in ads.

Twitter selling mobile advertising company

Twitter selling ad company for USD 1 billion

Advertising

Moonshot.news

5 years ago

Twitter announced it is selling mobile ad company MoPub to AppLovin Corp for $1.05 billion in cash. Twitter CEO Jack Dorsey said it will accelerate his company’s “ability to invest in

Prpgrammatic ads predicted to grow after pandemic

Almost all stakeholders predict growth for programmatic advertising, says IAB

Advertising

Moonshot.news

5 years ago

The last 18 months have certainly been challenging for the advertising industry. But in spite of that and as the economy recovers, more than 80% of all stakeholders predict an

Pandemic to fuel 13% recovery in home-appliance ad spend in 2021

Advertising

Moonshot.news

5 years ago

Investment in home improvements during the pandemic will fuel an almost 13% increase in home-appliance ad spend this year, according to advertising and marketing company Zenith’s latest forecasts. And despite

Ad spending in the UK grew 49% during first half 2021

Advertising

Moonshot.news

5 years ago

Advertising spending during the first half of 2021 grew 49% in the UK compared to the same period 2020 and 42% compared to the first half of 2019, according to

US Advertising revenue will grow 23% this year (forecast)

Advertising

Moonshot.news

5 years ago

Advertising company Magna Global has raised its US advertising revenue forecast to 23% in 2021 and 12% in 2022 after advertising spending grew 32% in the first half of 2021.

How positive portrayals of women in advertising actually benefit brands

Advertising

Moonshot.news

5 years ago

A report compiled by market research company Ipsos highlights the power that positive portrayals of women in advertising have, not only in terms of changing how people think about gender

The 5 most impactful technologies in Digital Advertising

Advertising

Moonshot.news

5 years ago

Digital technology has changed the face of business. COVID-19 has changed consumers practices. GDPR is forcing marketers to change targeting tactics. Among all these changes and rapid technological developments that

Online publishers reporting strong revenue growth

Advertising

Moonshot.news

5 years ago

Revenues from digital publishing in the UK was up 31.9% to GBP 152 million in the first quarter of the year compared to the same period last year. Display advertising

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Ad executives remain among the least trusted professions – Ipsos poll

Moonshot.news

Advertising business suffers from lack of diversity

Moonshot.news

Moonshot.news

Almost all stakeholders predict growth for programmatic advertising, says IAB

Moonshot.news

Moonshot.news

Ad spending in the UK grew 49% during first half 2021

Moonshot.news

Moonshot.news

How positive portrayals of women in advertising actually benefit brands

Moonshot.news

The 5 most impactful technologies in Digital Advertising

Moonshot.news

Online publishers reporting strong revenue growth

Moonshot.news

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