Strong advertising growth forecasted for 2022
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Marketing budgets for Q3 in the UK increased at the strongest rate since Q2 2017, according advertising industry organization IPA Bellwether Report. However, the growth was lower than expected in
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UK authority reports 45 million scams in three months
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Close to 45 million Brits have been getting potential scam texts or calls in the last three months, according to UK media authority Ofcom. Text scams are most common with
Ad executives remain among the least trusted professions – Ipsos poll
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Advertising executives are among the professions that stand out as the least likely to be considered trustworthy globally, while doctors have become the world’s most trusted profession, according to a
Advertising business suffers from lack of diversity
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A majority of media consumers don’t feel that they are represented in advertising. Only 41% in a US survey said they feel people of their type are shown in ads.
Twitter selling ad company for USD 1 billion
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Twitter announced it is selling mobile ad company MoPub to AppLovin Corp for $1.05 billion in cash. Twitter CEO Jack Dorsey said it will accelerate his company’s “ability to invest in
Almost all stakeholders predict growth for programmatic advertising, says IAB
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The last 18 months have certainly been challenging for the advertising industry. But in spite of that and as the economy recovers, more than 80% of all stakeholders predict an
Pandemic to fuel 13% recovery in home-appliance ad spend in 2021
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Investment in home improvements during the pandemic will fuel an almost 13% increase in home-appliance ad spend this year, according to advertising and marketing company Zenith’s latest forecasts. And despite
Ad spending in the UK grew 49% during first half 2021
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Advertising spending during the first half of 2021 grew 49% in the UK compared to the same period 2020 and 42% compared to the first half of 2019, according to
US Advertising revenue will grow 23% this year (forecast)
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Advertising company Magna Global has raised its US advertising revenue forecast to 23% in 2021 and 12% in 2022 after advertising spending grew 32% in the first half of 2021.
How positive portrayals of women in advertising actually benefit brands
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A report compiled by market research company Ipsos highlights the power that positive portrayals of women in advertising have, not only in terms of changing how people think about gender