Travel advertising taking off after pandemic
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Travel advertising will grow two to six times faster than admarket as a whole in 13 key markets from 2021 to 2023 but still, the travel ad market will not
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Google agrees to new commitments for third part cookies
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Google has improved its commitments on earlier proposals on how to remove third party cookies and other functionalities from its Chrome browser, British Competition and Markets Authority (CMA) announced. The
Amazon and Apple fined for breaking EU rules
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Amazon and Apple have been fined a total of Euro 203 million by the Italian antitrust authority for alleged anti-competitive cooperation to sell Apple and headphone maker Beats products. The
Outbrain buying video technology platform
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Read recommendation company Outbrain is buying video intelligence company vi, a Swiss-based contextual video technology platform for digital and connected TV. Outbrain said it is acquiring vi for an aggregate
Facebook announcing control features for ads and news feed
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Following criticism for how its algorithms promote content, Facebook announced new features saying they will give people more control over what they see in their news feeds. The company also
Metaverse gaming and TikTok will be the 2022 winners
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Social media app TikTok will reach 1.5 billion active users by 2022 showing it is one of the fastest climbers among social media apps, measurement firm App Annie says in
YouTube wants to benefit more from live shopping
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Live shopping on social media started booming during the pandemic when people could not go to the shops and the popularity is just increasing also now when societies and shops
European digital video provider expanding into Nordics
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The Swedish-based Nordic video solutions provider PlayAd Media Group has been acquired by Berlin-headquartered ShowHeroes Group, a European provider of digital video solutions for publishers and advertisers. It is ShowHeroes
Forecast expecting super strong recovery of ad markets
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The fastest advertising recovery of any major European market this year is expected for the UK bouncing back from GBP 1.8 billion decline in 2020. A growth of ad spend
Spotify reports ad revenue up 75%
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Spotify Q3 report shows a 75% increase of advertising revenue to Euro 323 million and premium subscribers up 19% to 172 million. About 40% of paid subscribers are based in