Advertising News & Topics

Interested in Advertising? Read all the latest top news and headlines from the advertising industry summarized by Moonshot News.

How positive portrayals of women in advertising actually benefit brands

Advertising

Moonshot.news

5 years ago

A report compiled by market research company Ipsos highlights the power that positive portrayals of women in advertising have, not only in terms of changing how people think about gender

The 5 most impactful technologies in Digital Advertising

Advertising

Moonshot.news

5 years ago

Digital technology has changed the face of business. COVID-19 has changed consumers practices. GDPR is forcing marketers to change targeting tactics. Among all these changes and rapid technological developments that

Online publishers reporting strong revenue growth

Advertising

Moonshot.news

5 years ago

Revenues from digital publishing in the UK was up 31.9% to GBP 152 million in the first quarter of the year compared to the same period last year. Display advertising

Google blocking ads targeting users under 18

Advertising

Moonshot.news

5 years ago

Young online users can be exposed to harmful content and critics say the big companies are not doing enough to limit these risks. Google announced rules against ads targeting users

Facebook defends move to block independent ad transparency research

Advertising

Moonshot.news

5 years ago

Facebook Inc. strongly defended its decision to disable the accounts of independent ad transparency researchers, in a move that has been criticized by the U.S. Federal Trade Commission. Facebook said

WPP revenues bounce back to pre-Covid levels

Advertising

Moonshot.news

5 years ago

WPP saw its revenues soaring to pre-pandemic levels – a year sooner than expected – thanks to a record-setting rebound in global marketing spend. The world’s biggest advertising group reported

TikTok and Publicis form shopping-focused partnership

Advertising

Moonshot.news

5 years ago

TikTok and Publicis Groupe have formed a shopping-focused partnership aiming to help brands extend their ecommerce strategies through the video platform. The two companies announced that they will collaborate ahead

Taboola bringing e-commerce recommendations to the open web

Advertising

Moonshot.news

5 years ago

Taboola, which helps companies advertise on some of the world’s most popular websites and apps, announced an acquisition to expand its reach further into e-commerce. The company is paying $800

Zenith 2021 forecast: social media ads up by 25%

Advertising

Moonshot.news

5 years ago

Global spending on advertising this year will exceed pre-pandemic spending by 6%. Digital advertising will represent 58% of the market, up from 48% before the pandemic in 2019, according to

Supporting midlife women enter the ad industry

A free programme for women to join the ad industry

Advertising

Moonshot.news

5 years ago

Age discrimination is one of the biggest hidden bias in advertising. To get more midlife women to join the ad business, British advertising industry is launching VisibleStart, a free training

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How positive portrayals of women in advertising actually benefit brands

Moonshot.news

The 5 most impactful technologies in Digital Advertising

Moonshot.news

Online publishers reporting strong revenue growth

Moonshot.news

Google blocking ads targeting users under 18

Moonshot.news

Moonshot.news

WPP revenues bounce back to pre-Covid levels

Moonshot.news

TikTok and Publicis form shopping-focused partnership

Moonshot.news

Taboola bringing e-commerce recommendations to the open web

Moonshot.news

Moonshot.news

Moonshot.news

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