Google blocking ads targeting users under 18
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Young online users can be exposed to harmful content and critics say the big companies are not doing enough to limit these risks. Google announced rules against ads targeting users
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Facebook defends move to block independent ad transparency research
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Facebook Inc. strongly defended its decision to disable the accounts of independent ad transparency researchers, in a move that has been criticized by the U.S. Federal Trade Commission. Facebook said
WPP revenues bounce back to pre-Covid levels
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WPP saw its revenues soaring to pre-pandemic levels – a year sooner than expected – thanks to a record-setting rebound in global marketing spend. The world’s biggest advertising group reported
TikTok and Publicis form shopping-focused partnership
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TikTok and Publicis Groupe have formed a shopping-focused partnership aiming to help brands extend their ecommerce strategies through the video platform. The two companies announced that they will collaborate ahead
Taboola bringing e-commerce recommendations to the open web
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Taboola, which helps companies advertise on some of the world’s most popular websites and apps, announced an acquisition to expand its reach further into e-commerce. The company is paying $800
Zenith 2021 forecast: social media ads up by 25%
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Global spending on advertising this year will exceed pre-pandemic spending by 6%. Digital advertising will represent 58% of the market, up from 48% before the pandemic in 2019, according to
A free programme for women to join the ad industry
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Age discrimination is one of the biggest hidden bias in advertising. To get more midlife women to join the ad business, British advertising industry is launching VisibleStart, a free training
The power of diversity in advertising – study
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Advertising featuring underrepresented and diverse communities not only performs above average with the general population, but also drives a boost in engagement and effectiveness among the represented groups, new research
Media organisations defending targeted ads
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More than 50 media and advertising organisations in an open letter argue to protect targeted advertising saying they oppose “the ban on targeted advertising that has been put forward by
Marketing budgets hitting new low
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Marketing budgets have fallen to their lowest recorded level, dropping to 6.4% of company revenue in 2021 from 11% in the pandemic 2020, according to marketing and research firm Gartner