US Advertising revenue will grow 23% this year (forecast)
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Advertising company Magna Global has raised its US advertising revenue forecast to 23% in 2021 and 12% in 2022 after advertising spending grew 32% in the first half of 2021.
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How positive portrayals of women in advertising actually benefit brands
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A report compiled by market research company Ipsos highlights the power that positive portrayals of women in advertising have, not only in terms of changing how people think about gender
The 5 most impactful technologies in Digital Advertising
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Digital technology has changed the face of business. COVID-19 has changed consumers practices. GDPR is forcing marketers to change targeting tactics. Among all these changes and rapid technological developments that
Online publishers reporting strong revenue growth
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Revenues from digital publishing in the UK was up 31.9% to GBP 152 million in the first quarter of the year compared to the same period last year. Display advertising
Google blocking ads targeting users under 18
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Young online users can be exposed to harmful content and critics say the big companies are not doing enough to limit these risks. Google announced rules against ads targeting users
Facebook defends move to block independent ad transparency research
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Facebook Inc. strongly defended its decision to disable the accounts of independent ad transparency researchers, in a move that has been criticized by the U.S. Federal Trade Commission. Facebook said
WPP revenues bounce back to pre-Covid levels
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WPP saw its revenues soaring to pre-pandemic levels – a year sooner than expected – thanks to a record-setting rebound in global marketing spend. The world’s biggest advertising group reported
TikTok and Publicis form shopping-focused partnership
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TikTok and Publicis Groupe have formed a shopping-focused partnership aiming to help brands extend their ecommerce strategies through the video platform. The two companies announced that they will collaborate ahead
Taboola bringing e-commerce recommendations to the open web
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Taboola, which helps companies advertise on some of the world’s most popular websites and apps, announced an acquisition to expand its reach further into e-commerce. The company is paying $800
Zenith 2021 forecast: social media ads up by 25%
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Global spending on advertising this year will exceed pre-pandemic spending by 6%. Digital advertising will represent 58% of the market, up from 48% before the pandemic in 2019, according to