IAB Europe appointing new board of directors
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IAB Europe has a now board that was elected by IAB Europe members during the virtual Annual General Meeting for a two-year mandate. The board is composed of ten Corporate
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Instagram Reels launching advertising globally
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Short-form video Instagram Reels will introduce advertising globally, owner Facebook announced. The company has earlier on a test-basis had advertising for its service in India, Brazil, Germany and Australia. “We
Facebook tests display ads into VR games
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Having ads in virtual reality is a big step for Facebook as it looks for new platforms for advertising. The company has announced it will begin testing advertisements that will
Companies pulling ads from the new GB TV channel
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A number of companies pulled their advertising from new TV channel GB News within the two first days after launch arguing that they want to first know more about its
Global advertising to grow 14% in 2021
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Global advertising will grow 14% to hit USD 657 billion in 2021, a new all-time high, following a decline of -2.5% in 2020. The marketplace will continue to grow in
YouTube new rules for ads about politics and alcohol
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YouTube is introducing stricter rules for ads and will no longer allow political or election ads in the masthead spot at the top of the site’s homepage nor ads for
Disney ad sales: double digit increase in 2021-22 upfront thanks to sports
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Disney’s ad sales group said it has closed its 2021-22 upfront, with double-digit increases in CPMs and revenue thanks to powerful interest in live sports, Disney’s CEO Bob Chapek stated
Advertising revenue expected to grow 22% as markets recover
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Advertising and media company GroupM expects a 22% growth in media ad revenue in 2021, a marked improvement from the company’s prior forecast. In total, the company estimates total media company
Facebook global ads chief Carolyn Everson is leaving the company
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Carolyn Everson, Facebook’s global ad chief and longtime liaison with brands and agencies, is leaving after more than a decade in the company. “After 10 1/2 years, I have left
Google changing Ad Manager after French authority investigation
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After a long investigation by French Competition Authority, Google is making changes to the Ad Manager. The authority fined Google Euro 220 million for abusing its advertising power. It said