Global advertising to grow 14% in 2021
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Global advertising will grow 14% to hit USD 657 billion in 2021, a new all-time high, following a decline of -2.5% in 2020. The marketplace will continue to grow in
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YouTube new rules for ads about politics and alcohol
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YouTube is introducing stricter rules for ads and will no longer allow political or election ads in the masthead spot at the top of the site’s homepage nor ads for
Disney ad sales: double digit increase in 2021-22 upfront thanks to sports
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Disney’s ad sales group said it has closed its 2021-22 upfront, with double-digit increases in CPMs and revenue thanks to powerful interest in live sports, Disney’s CEO Bob Chapek stated
Advertising revenue expected to grow 22% as markets recover
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Advertising and media company GroupM expects a 22% growth in media ad revenue in 2021, a marked improvement from the company’s prior forecast. In total, the company estimates total media company
Facebook global ads chief Carolyn Everson is leaving the company
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Carolyn Everson, Facebook’s global ad chief and longtime liaison with brands and agencies, is leaving after more than a decade in the company. “After 10 1/2 years, I have left
Google changing Ad Manager after French authority investigation
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After a long investigation by French Competition Authority, Google is making changes to the Ad Manager. The authority fined Google Euro 220 million for abusing its advertising power. It said
Publicis appoints Geraldine White as Chief Diversity Officer to improve racial representation
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Publicis Groupe has appointed Geraldine White as its new U.S. chief diversity officer, to oversee the company’s ongoing racial equity and inclusion efforts. White will be managing a range of
EU investigation of Facebook use of advertising data
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The European Commission has opened a formal antitrust investigation of Facebook’s use of advertising data. The investigation is to see if the company is violating EU rules by using advertising
Twitter testing Fleet ads to offer more options to advertisers
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Twitter has announced a new test of ads within Fleets – its competitor to the “stories” features on platforms like Snapchat and Instagram – which will see ads inserted between
Why marketers seek new career opportunities
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More than a year into the pandemic, the majority of marketing employers plan to hire. At the same time, marketers are seeking roles and career opportunities that reflect fundamental shifts