Boom in podcasts drives advertising
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The interest in podcasts means podcast advertising will grow as much in the next two years as it did in the past decade. Driven by a particularly strong fourth quarter
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Meghan and Harry join forces with P&G for gender equality
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Meghan Markle and Prince Harry’s non profit organisation, Archewell Foundation, has joined forces with Procter & Gamble to support gender equality, more inclusive online spaces and resilience and impact through
It seems Facebook was right to worry about id-tracking
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Apple’s new iOS 14.5 includes a new privacy feature so users of apps have to agree to id-tracking for advertising. Advertisers, especially Facebook were critical. Analytics of the acceptance of
Brands recognising that Mother’s Day isn’t always a happy occasion
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More than a year into the pandemic, brands are reviewing their marketing strategies to pursue a more sensitive approach to Mother’s Day, in recognition that many people have lost their
Facebook putting pressure on users to allow ad-tracking
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Apple recently released iOS 14.5, and with it a new feature that, for the first time, allows users not to track their activity across different sites and services. In an
Ad blocking is growing – but we still focus on cookies
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While the advertising business is discussing effects of the scrapping of third-party cookies and Apple‘s new identifier, blocking of advertising is growing. The increasing focus on user consent has been
Gucci court case to stop fake products on Facebook
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Gucci and Facebook have filed a joint lawsuit against the head of an international counterfeiting business. The companies are taking a US individual to court for infringement of Gucci’s intellectual property
Facebook and Google accused of not taking down scam ads
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British consumer organization ‘Which?’ says Facebook and Google have failed to take action against scam advertising and that many ads were left online even after being reported. 34% of people
Apple launching controversial software release
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The conflict between privacy and commercial wish to target advertising will be a subject again this week. Apple released its new software version for iPhones and iPads called iOS 14.5.
Facebook testing new advertising alternatives
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Facebook announced tests of new advertising alternatives meant to benefit from the interest in short-form video and marketers interest in sticker ads. The company will test having advertising on Facebook-owned