Advertising market on its way to recover
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Media ad spending was up 22% in March compared to the same month a year ago when all ad markets were struck by the pandemic. Compared to March 2019, ad
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WordPress developers against Google’s ad targeting
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The discussions about alternatives to third-party cookies to target advertising continue with also some WordPress core developers arguing in favour of blocking Google’s new alternative identifier. Recently search engine DuckDuckGo
What is the alternative to third-party cookies
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The discussion continues about how to target advertising when third-party cookies soon will be scrapped with the argument it will improve privacy on the web. Verizon Media has launched an
Internet marketing Scorpion raising USD 100 million
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Internet marketing firm Scorpion announced it has raised USD 100 million in funds from investment firm Bregal Sagemount to expand its technology and customer offerings. Scorpion describes itself as a
DuckDuckGo to block Google’s alternative to third-party cookies
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Search engine DuckDuckGo announced plans to block Google’s alternative method to third-party cookies, called FLoC. The company finds it particularly alarming that getting tracked by FLoC is not optional for
Dove offers to pay other brands to increase diversity in advertising
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Unilever’s Dove – a brand whose marketing campaigns are focused on challenging beauty stereotypes – is now promoting inclusivity in advertising by offering to subsidize the cost of hiring diverse
Here are signs of advertising optimism
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The digital advertising sector continues to show tremendous resilience despite the ongoing ramifications of the COVID-19 pandemic, advertising organization IAB said in its Internet Advertising Revenue Report. Key findings IAB
Apple’s privacy rules to be enforced within weeks
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Apple will within coming weeks start implementing earlier announced and controversial privacy notification rules. Facebook and other advertisers have complained that the rules will hurt sales. When an iPhone user
Connected TV the advertising winner during pandemic
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During the pandemic more advertising are viewed on Connected TV (CTV) than any other device globally, but the environments where people are watching are changing. In-app impressions gained significantly in
Google testing alternative to third-party cookies
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The advertising business is focusing on how to target ads when third-party cookies are stopped. Google has now announced that it is starting a developer origin trial of its alternative