Google testing alternative to third-party cookies
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The advertising business is focusing on how to target ads when third-party cookies are stopped. Google has now announced that it is starting a developer origin trial of its alternative
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Telecom ads on its way to pre-pandemic level
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Telecoms advertising will grow at an average rate of 4.5% a year to 2023 as its recovers from an 8.7% decline in 2020, according to media agency Zenith’s Business Intelligence –
Google blocks 99 million covid related ads
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Google blocked or removed approximately 3.1 billion ads for violating the company’s policies and restricted an additional 6.4 billion ads during 2020. The company blocked over 99 million Covid-related ads
E-shoppers finding the right size
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With more and more shopping moving online consumers buying clothes and shoes online have to estimate which size will fit them. Snap, promoting shopping via the social app, has acquired
Why diversity makes a difference in online advertising
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Inclusive marketing is more than just a buzzword. Consumers around the world are increasingly looking for diversity and inclusion. They want to see themselves and their communities represented more often
Taboola offering $500,000 of free advertising on its network to women-owned businesses
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In relation to the International Women’s Day, the content recommendation platform Taboola announced the launch of #RecommendHER, a new global initiative to run during March 2021, that will provide $500,000
IAB ‘retargeting’ Google regarding personalised advertising
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Advertising body IAB Europe said Google has agreed to IAB´s request for a dialogue about the controversial third-party cookies and other forms of identifiers for targeted advertising. Google, that is
Google: No individual identifiers after third-party cookies
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Google we will not build alternate identifiers to track individuals as they browse across the web once third-party cookies are phased out, nor will we use them in our products,
Streaming entertainment post-pandemic
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Streaming services are booming, especially during the pandemic when theatres and other entertainment opportunities are closed. 36% of consumers with a streaming service say they subscribed because of effects of
Taxing big IT’s ad revenues
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US state Maryland is planning to tax big IT-companies advertising revenue. Lawmakers in the state are on the verge of issuing the nation’s first tax on revenue derived from digital