Chasing alternative to third-party cookies
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75% in the advertising industry think that alternatives to third-party cookies are very important or critical but 40% feel their company is not fully prepared, according to a report from IAB
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Facebook to offer content controls for advertisers
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Advertisers have criticized platforms like Facebook for not keeping the house clean from toxic content like racism and hate speech as they don´t want their ads to show up next
Not all green companies are really green
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More and more companies market themselves as “green” and protecting the environment. However, a study by the European Commission and national consumer authorities focused on “greenwashing” found that companies claim
Social media ads booming during pandemic
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Worldwide spend on social media advertising was up 50.3% at the peak of the 2020 holiday season compared with the same period the year prior, according to social media marketing
Competitors joining forces for video ads
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Nordic publishing giants Swedish Bonnier and Norwegian Schibsted have for decades competed for news media circulation and advertising on the Swedish market. So, when the two announced they were cooperating
Why women do not own
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A painful fact and a brilliant campaign The Swedish SEB bank has launched last year a brilliant campaign with the title ‘Why women do not own’ as part of their
Pandemic boosts audio ads
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One of the hottest media trends for 2021 is “screen-free media” and audio will benefit. “Voice and audio have gotten an unexpected boost from the pandemic,” advertising giant Carat says
Strong growth predicted for video ads
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Global digital advertising growth is expected to accelerate to about 18% year-over-year during 2021, up from about 10% growth in 2020. It will continue to show annual growth in the
Remote working and privacy strong trends in marketing
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Changes created by people working from home and privacy when third-party cookies are vanishing are among trends in marketing in a forecast for 2021 published by Google. ”To future-proof your
Video ad platform predicts programmatic surge
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“With the incredible growth of digital TV and streaming in the past year, it’s evident that we are in the midst of the ‘connected decade,’ especially as viewership and adoption