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Interested in Advertising? Read all the latest top news and headlines from the advertising industry summarized by Moonshot News.

TV advertising

Competitors joining forces for video ads

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Moonshot.news

Nordic publishing giants Swedish Bonnier and Norwegian Schibsted have for decades competed for news media circulation and advertising on the Swedish market. So, when the two announced they were cooperating
Why women do not own

Why women do not own

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Moonshot.news

A painful fact and a brilliant campaign The Swedish SEB bank has launched last year a brilliant campaign with the title ‘Why women do not own’ as part of their
Audio ads

Pandemic boosts audio ads

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Moonshot.news

One of the hottest media trends for 2021 is “screen-free media” and audio will benefit. “Voice and audio have gotten an unexpected boost from the pandemic,” advertising giant Carat says
video ads growth

Strong growth predicted for video ads

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Moonshot.news

Global digital advertising growth is expected to accelerate to about 18% year-over-year during 2021, up from about 10% growth in 2020. It will continue to show annual growth in the
Women in marketing

Study: Female majority in marketing

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Moonshot.news

Women are the majority in top marketing positions! 56 per cent of senior-level marketers are women, according to a survey by US-based Association of National Advertisers (ANA). The survey comprised
Advertising markets recover

Ad markets recovering 2021

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Moonshot.news

After a dramatic year with advertising and marketing spending falling struck by the pandemic there seems to be a considerable optimism in forecast for 2021 with total ad spending expected
Google lawsuit

Google “monopolistic” US say in lawsuit

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Moonshot.news

Ten US state attorneys-general filed a lawsuit against Google saying the company abused its “monopolistic” position in digital advertising, including having agreed with Facebook to rig auctions for internet ad
Advertising fraud

Advertising body fight fraudulent ads

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Moonshot.news

Advertising fraud remains one of the biggest hurdles that the digital advertising industry has to overcome. And it shows little to no sign of disappearing any time soon, Interactive Advertising

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