Advertising News & Topics

Interested in Advertising? Read all the latest top news and headlines from the advertising industry summarized by Moonshot News.

Pop culture against sexist labels – a Unilever campaign with good intentions

Advertising

Moonshot.news

5 years ago

Pop culture’s widespread popularity can be also used as a tool by brands looking to boost their relevance and reach new audiences. In its new campaign, Unilever’s LUX beauty brand

Strong growth for European digital ads reports IAB

Advertising

Moonshot.news

5 years ago

Despite the pandemic, European digital advertising grew 6.3% in 2020 to Euro 69 billion. Typically, advertising markets react strongly to an economic downturn, but this time digital advertising bucked the

Opening of pubs and bars means more booze ads

Advertising

Moonshot.news

5 years ago

Alcohol advertising in 12 key markets will grow 5.3% in 2021, more than advertising market in general that is expected to be 4.9% growth, as brands recover from a much

Major brands funding (unintentionally) hate speech

Advertising

Moonshot.news

5 years ago

Asian stereotypes, conspiracy theories over the origins of COVID-19, and offensive terminology against Asian American people are thriving in digital content, a new analysis from Nielsen has shown. And while

How inclusive is the casting in ads?

Advertising

Moonshot.news

5 years ago

In partnership with Google, the Geena Davis Institute on Gender in Media analyzed character depictions in the most-watched ads on YouTube between 2015 and 2019. The findings suggest that while the

Boom in podcasts drives advertising

Advertising

Moonshot.news

5 years ago

The interest in podcasts means podcast advertising will grow as much in the next two years as it did in the past decade. Driven by a particularly strong fourth quarter

Meghan and Harry join forces with P&G for gender equality

Advertising

Moonshot.news

5 years ago

Meghan Markle and Prince Harry’s non profit organisation, Archewell Foundation, has joined forces with Procter & Gamble to support gender equality, more inclusive online spaces and resilience and impact through

It seems Facebook was right to worry about id-tracking

Advertising

Moonshot.news

5 years ago

Apple’s new iOS 14.5 includes a new privacy feature so users of apps have to agree to id-tracking for advertising. Advertisers, especially Facebook were critical. Analytics of the acceptance of

Brands recognising that Mother’s Day isn’t always a happy occasion

Advertising

Moonshot.news

5 years ago

More than a year into the pandemic, brands are reviewing their marketing strategies to pursue a more sensitive approach to Mother’s Day, in recognition that many people have lost their

Facebook putting pressure on users to allow ad-tracking

Advertising

Moonshot.news

5 years ago

Apple recently released iOS 14.5, and with it a new feature that, for the first time, allows users not to track their activity across different sites and services. In an

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Pop culture against sexist labels – a Unilever campaign with good intentions

Moonshot.news

Strong growth for European digital ads reports IAB

Moonshot.news

Opening of pubs and bars means more booze ads

Moonshot.news

Major brands funding (unintentionally) hate speech

Moonshot.news

How inclusive is the casting in ads?

Moonshot.news

Boom in podcasts drives advertising

Moonshot.news

Meghan and Harry join forces with P&G for gender equality

Moonshot.news

Moonshot.news

Moonshot.news

Facebook putting pressure on users to allow ad-tracking

Moonshot.news

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