Why marketers seek new career opportunities
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More than a year into the pandemic, the majority of marketing employers plan to hire. At the same time, marketers are seeking roles and career opportunities that reflect fundamental shifts
Interested in Advertising? Read all the latest top news and headlines from the advertising industry summarized by Moonshot News.
Pop culture against sexist labels – a Unilever campaign with good intentions
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Pop culture’s widespread popularity can be also used as a tool by brands looking to boost their relevance and reach new audiences. In its new campaign, Unilever’s LUX beauty brand
Strong growth for European digital ads reports IAB
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Despite the pandemic, European digital advertising grew 6.3% in 2020 to Euro 69 billion. Typically, advertising markets react strongly to an economic downturn, but this time digital advertising bucked the
Opening of pubs and bars means more booze ads
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Alcohol advertising in 12 key markets will grow 5.3% in 2021, more than advertising market in general that is expected to be 4.9% growth, as brands recover from a much
Major brands funding (unintentionally) hate speech
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Asian stereotypes, conspiracy theories over the origins of COVID-19, and offensive terminology against Asian American people are thriving in digital content, a new analysis from Nielsen has shown. And while
How inclusive is the casting in ads?
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In partnership with Google, the Geena Davis Institute on Gender in Media analyzed character depictions in the most-watched ads on YouTube between 2015 and 2019. The findings suggest that while the
Boom in podcasts drives advertising
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The interest in podcasts means podcast advertising will grow as much in the next two years as it did in the past decade. Driven by a particularly strong fourth quarter
Meghan and Harry join forces with P&G for gender equality
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Meghan Markle and Prince Harry’s non profit organisation, Archewell Foundation, has joined forces with Procter & Gamble to support gender equality, more inclusive online spaces and resilience and impact through
It seems Facebook was right to worry about id-tracking
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Apple’s new iOS 14.5 includes a new privacy feature so users of apps have to agree to id-tracking for advertising. Advertisers, especially Facebook were critical. Analytics of the acceptance of
Brands recognising that Mother’s Day isn’t always a happy occasion
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More than a year into the pandemic, brands are reviewing their marketing strategies to pursue a more sensitive approach to Mother’s Day, in recognition that many people have lost their