Media organisations defending targeted ads
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More than 50 media and advertising organisations in an open letter argue to protect targeted advertising saying they oppose “the ban on targeted advertising that has been put forward by
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Marketing budgets hitting new low
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Marketing budgets have fallen to their lowest recorded level, dropping to 6.4% of company revenue in 2021 from 11% in the pandemic 2020, according to marketing and research firm Gartner
The course of global ad markets after pandemic
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The global ad market increased 23.6% to USD 157.6 billion in the second quarter – a new high for a second quarter period. The global market has rebounded strongly from
European digital ads growing slower than during financial crisis
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European digital advertising growth last year was the slowest since 2006. The 2020 growth was 6.3% to be compared with av average growth of 19.5% from 2006 to 2019. During
Two lawsuits by Facebook against fraudulent advertisers
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Facebook announced they took legal action, by filling two separate lawsuits against the perpetrators of online scams for violating the platform’s advertising terms, a move that seems right but does
Taboola and Outbrain: going public… via separate ways
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Competing Israeli content-recommendation advertising companies Taboola and Outbrain will meet at the stock exchange in New York. After earlier plans for a merger of the two companies failed, Taboola on
New rules trying to stop financial fraud online
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Google announced new attempts to get to grips with financial fraud and bluff advertising after calls from financial regulator to take action. The company said that all financial services in
Google to postpone closing of third part cookies
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Google announced a delay of its controversial closing of third party cookies used to target advertising. Google’s Chrome web browser will not fully block tracking cookies until late 2023. This
EU opening antitrust investigation of Google advertising
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The European Commission has opened an antitrust investigation of Google advertising. It will investigate if the company has violated EU competition rules by favouring its own online display advertising technology
IAB Europe appointing new board of directors
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IAB Europe has a now board that was elected by IAB Europe members during the virtual Annual General Meeting for a two-year mandate. The board is composed of ten Corporate