Advertising News & Topics

Interested in Advertising? Read all the latest top news and headlines from the advertising industry summarized by Moonshot News.

Ukrainian advertising market “one year on”

Advertising

Moonshot.news

4 years ago

“It is difficult to make forecasts, as planning horizons have been greatly reduced”, a report on the Ukrainian advertising market laconically says. “However, the most cautious market forecasts predict that

Unprecedented changes in search advertising forecasted

Advertising

Moonshot.news

4 years ago

Search advertising, forecast to be worth $350.4bn in 2023, is set for unprecedented disruption from retail media, social media and AI, according to a forecast from WARC Media. “Retail media

Promises to increase diversity in ads are falling short

Advertising

Moonshot.news

4 years ago

Pledges to increase diversity in commercials and ads are falling short, according to a summary by market research Insider Intelligence. “Diversity and inclusion in advertising have become consumer must-haves, not

Online publishers optimistic about advertising

Online publishers report subscription growth and advertising optimism

Advertising

Moonshot.news

4 years ago

Total digital revenue was up by 3% in Q4 compared to the same period in 2021, UK’s Association of Online Publishers and Deloitte report. The growth was concentrated to the

Publishing media’s advertising forecasted to decline 7.7%

Advertising

Moonshot.news

4 years ago

Global ad spend in publishing media will decline 7.7% in 2023. It is becoming harder for content-creating publishers to remain competitive against data-rich performance channels like retail media, and sustain

Strong growth for video ads on social media

More than half of social media advertising revenue is from video

Advertising

Moonshot.news

4 years ago

Video accounts for more than half of all social network advertising revenue, marketing and research firm Insider Intelligence says. It is an upgrade from the company’s earlier forecast when video

A 2023 focus on search advertising and retail media

Advertising

Moonshot.news

4 years ago

Advertisers and marketers in Western Europe will increase their reliance on search ads and retail media 2023 as high prices force consumers to buckle down on expenditures and focus on

Advertising forecast for 2023 downgraded

Advertising

Moonshot.news

4 years ago

The UK’s ad market is expected to grow by 3.8 % this year, on par with the previous forecast but a 3.0% real terms decline with inflation accounted for and

Stricter rules for European political advertising

Advertising

Moonshot.news

4 years ago

A de facto ban on micro-targeting of political advertising is included in a EU Parliament’s Internal Market and Consumer Protection Committee ‘s proposal. Micro-targeting uses consumer data and demographics to

Fake call centres and investments in cryptocurrency

Hundreds of millions euros lost via fake cryptocurrency call centres

Advertising

Moonshot.news

4 years ago

Cryptocurrencies are fascinating but also dangerous as they are attracting cybercriminals luring people to invest in schemes that do not exist. The world’s largest advertising platforms like Google and Facebook

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Promises to increase diversity in ads are falling short

Moonshot.news

Online publishers report subscription growth and advertising optimism

Moonshot.news

Publishing media’s advertising forecasted to decline 7.7%

Moonshot.news

Moonshot.news

A 2023 focus on search advertising and retail media

Moonshot.news

Moonshot.news

Moonshot.news

Hundreds of millions euros lost via fake cryptocurrency call centres

Moonshot.news

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