Advertising News & Topics

Interested in Advertising? Read all the latest top news and headlines from the advertising industry summarized by Moonshot News.

Strong growth for video ads on social media

More than half of social media advertising revenue is from video

Advertising

Moonshot.news

3 years ago

Video accounts for more than half of all social network advertising revenue, marketing and research firm Insider Intelligence says. It is an upgrade from the company’s earlier forecast when video

A 2023 focus on search advertising and retail media

Advertising

Moonshot.news

3 years ago

Advertisers and marketers in Western Europe will increase their reliance on search ads and retail media 2023 as high prices force consumers to buckle down on expenditures and focus on

Advertising forecast for 2023 downgraded

Advertising

Moonshot.news

3 years ago

The UK’s ad market is expected to grow by 3.8 % this year, on par with the previous forecast but a 3.0% real terms decline with inflation accounted for and

Stricter rules for European political advertising

Advertising

Moonshot.news

3 years ago

A de facto ban on micro-targeting of political advertising is included in a EU Parliament’s Internal Market and Consumer Protection Committee ‘s proposal. Micro-targeting uses consumer data and demographics to

Fake call centres and investments in cryptocurrency

Hundreds of millions euros lost via fake cryptocurrency call centres

Advertising

Moonshot.news

3 years ago

Cryptocurrencies are fascinating but also dangerous as they are attracting cybercriminals luring people to invest in schemes that do not exist. The world’s largest advertising platforms like Google and Facebook

Rules to limit targeted advertising for teenagers

Advertising

Moonshot.news

3 years ago

Targeted advertising is controversial and leads to global discussions about privacy. Meta, owner of Facebook and Instagram, has now introduced new rules meant to fend off criticism of the social

Controversial use of peoples’ data for targeted ads

Advertising

Moonshot.news

3 years ago

Targeted advertising is as controversial as it is profitable. Meta has now been fined Euro 390 million for breaking EU data rules in a five year old case. The discussions

WARC downgrading ad growth forecast

Advertising

Moonshot.news

3 years ago

Global advertising investment 2023 will be USD 880.9 billion, marketing company WARC Media predicts. The forecast means a reduction of USD 90 billion of growth potential explained by the digital

Ad business partnering with retailers for access to first-party data

Advertising

Moonshot.news

3 years ago

Retail media is one of the fastest growing sectors within the digital advertising industry and retail media ad spend will reach Euro 25 billion in Europe by 2026, advertising organisation

Double digit growth for podcast advertising

Podcast listening slowing down but double digit ad growth

Advertising

Moonshot.news

3 years ago

After years of steady, double-digit percentage growth for podcasting, listenership is starting to slow. Listeners in key markets like the US and UK will increase but growth is no more

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A 2023 focus on search advertising and retail media

Moonshot.news

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Hundreds of millions euros lost via fake cryptocurrency call centres

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Ad business partnering with retailers for access to first-party data

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