Global ad market forecasted to grow 7.8% in 2024
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Global advertising revenue will grow 7.8% in 2024 to $989.8 billion, marketing giant Group M says in its half year forecast. The ad industry is expected to surpass one trillion
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Social media advertising forecasted to grow 14.3% this year
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Social media is now the largest advertising channel worldwide having overtaken paid search and is forecast to total $247.3 billion this year, up 14.3% year-on-year. Time spent with social platforms
Strong adoption of Gen AI in ad industry but trust is an issue
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91% in the European advertising industry are already using or experimenting with Gen AI, a report from Microsoft Advertising and IAB Europe shows. The survey found that those that use
GenAI can increase marketing productivity by 40% in 5 years
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Using generative artificial intelligence can increase a company’s marketing productivity by more than 40% by 2029. Companies should prepare staff for fundamental job changes, which may necessitate upskilling, reorganisation, elimination
New advertising rules to stop foreign attacks on EU elections
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Just a few months prior to the EU elections, the European parliament has approved new rules for political advertising saying the aim is to enhance citizen’s trust in election campaigns
Marketing leaders plan job cuts as result of GenAI
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26% of marketing leaders plan headcount reductions as a result of GenAI in 2024”, according to a recent survey by market research firm Gartner. 87% of marketers worry that technology,
Search marketing losing to AI chatbots
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Traditional search engine volume will drop 25% by 2026 with search marketing losing market share to AI chatbots and other virtual agents. Companies will be forced to rethink their marketing
Influencers violating EU consumer law
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The vast majority of influencers violate EU consumer law. Nearly all (97%) of influencers post commercial content but only one in five systematically indicated that their content was advertising, a
Deep-fake video ads a threat to the big election year 2024
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The elections of 2024 are at risk of manipulation from a large quantity of high quality AI-generated falsehoods. Over 100 deep-fake video advertisements impersonating Prime Minister Rishi Sunak were paid
GenAI predicted to take over 30% of ordinary marketing tasks
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GenAI will by 2027 assume 30% of traditional marketing’s mundane tasks such as SEO, content and website optimization, customer data analysis, segmentation, lead scoring and hyper-personalization. 51% of chief marketing