Advertising News & Topics

Interested in Advertising? Read all the latest top news and headlines from the advertising industry summarized by Moonshot News.

New advertising rules to stop foreign attacks on EU elections

Advertising

Moonshot.news

2 years ago

Just a few months prior to the EU elections, the European parliament has approved new rules for political advertising saying the aim is to enhance citizen’s trust in election campaigns

Marketing leaders plan job cuts as result of GenAI

Advertising

Moonshot.news

2 years ago

26% of marketing leaders plan headcount reductions as a result of GenAI in 2024”, according to a recent survey by market research firm Gartner. 87% of marketers worry that technology,

Search marketing losing to AI chatbots

Advertising

Moonshot.news

2 years ago

Traditional search engine volume will drop 25% by 2026 with search marketing losing market share to AI chatbots and other virtual agents. Companies will be forced to rethink their marketing

Influencers violating EU consumer law

Advertising

Moonshot.news

2 years ago

The vast majority of influencers violate EU consumer law. Nearly all (97%) of influencers post commercial content but only one in five systematically indicated that their content was advertising, a

Deep-fake video ads a threat to the big election year 2024

Advertising

Moonshot.news

2 years ago

The elections of 2024 are at risk of manipulation from a large quantity of high quality AI-generated falsehoods. Over 100 deep-fake video advertisements impersonating Prime Minister Rishi Sunak were paid

GenAI predicted to take over 30% of ordinary marketing tasks

Advertising

Moonshot.news

2 years ago

GenAI will by 2027 assume 30% of traditional marketing’s mundane tasks such as SEO, content and website optimization, customer data analysis, segmentation, lead scoring and hyper-personalization. 51% of chief marketing

Consumers to abandon social media but accept GenAI search results marketing survey shows

Advertising

Moonshot.news

2 years ago

50% of consumers will abandon or significantly limit their interactions with social media by 2025 as they think quality on the platforms is decaying, according to a survey by market

Survey shows programmatic advertising is on an upswing

Advertising

Moonshot.news

2 years ago

Programmatic advertising is on an upswing. 54% of advertisers now allocate over 41% of their digital campaigns to programmatic investment, marking a significant increase from the previous year, according to

Big brands planning to increase global media budgets despite economic climate

Advertising

Moonshot.news

2 years ago

Big brands expect to increase their marketing budgets. 60% of company representatives will increase their global media budgets in 2024 – with 14% saying they will make a significant increase,

AI used for sophisticated advertising fraud

Advertising

Moonshot.news

3 years ago

22% ($84 billion) of all online ad spend is lost due to ad fraud in 2023 and it is projected to reach over $170 billion in 5 years, a report

IT & Media
powered by women

New advertising rules to stop foreign attacks on EU elections

Moonshot.news

Marketing leaders plan job cuts as result of GenAI

Moonshot.news

Search marketing losing to AI chatbots

Moonshot.news

Influencers violating EU consumer law

Moonshot.news

Deep-fake video ads a threat to the big election year 2024

Moonshot.news

GenAI predicted to take over 30% of ordinary marketing tasks

Moonshot.news

Consumers to abandon social media but accept GenAI search results marketing survey shows

Moonshot.news

Survey shows programmatic advertising is on an upswing

Moonshot.news

Big brands planning to increase global media budgets despite economic climate

Moonshot.news

AI used for sophisticated advertising fraud

Moonshot.news

Enter the Members Area

powered by women

Quick Links

News Category

Useful

Contact Us

IT & Mediapowered by women

IT & Media
powered by women