Advertising News & Topics

Interested in Advertising? Read all the latest top news and headlines from the advertising industry summarized by Moonshot News.

Gaps remaining for marketers trying to benefit from GenAI

Advertising

Moonshot.news

2 years ago

77% of marketers explore GenAI but only 44% realize significant benefits. Creative tool providers offer numerous ways to customise content generators to produce branded content but gaps remain in their

Explosive growth for ads in women sports on TV

Advertising

Moonshot.news

2 years ago

Women sports on TV are attracting advertisers! Women’s sports saw record growth across every major TV benchmark last year. Overall advertiser spend and ad impressions more than doubled from 2023,

Podcast ad spend reaching $5 billion but growth slowing down

Advertising

Moonshot.news

2 years ago

Video podcast consumption is growing, and YouTube – celebrating 20 years this month – has emerged as the most popular platform: viewers watched over 400 million hours of podcasts per

Advertisers will adjust to more women watching Super Bowl

Advertising

Moonshot.news

2 years ago

The US Super Bowl is of course a focus on which team will be the NFL champion but for the advertising business, it is also one of the yearly top

AI workers for future marketing jobs

Advertising

Moonshot.news

2 years ago

Artificial intelligence will have a big impact on marketing. By 2028, one out of five marketing roles or functions will be held by an AI worker, shifting human expertise to

Use of AI assistants to impact search marketing

Advertising

Moonshot.news

2 years ago

Smartphone users will turn to AI assistants and by 2027, mobile app usage will decrease by 25%. AI assistants such as Apple Intelligence, ChatGPT, Google Gemini, Meta AI, and others

Global ad spend $1 trillion but there are geopolitical challenges

Advertising

Moonshot.news

2 years ago

Global advertising spend is on course to surpass $1 trillion for the first time after growing 10.7% this year to a total of $1.08 trillion, global marketing firm WARC says

Product reviews and recommendations top content on TikTok

Advertising

Moonshot.news

2 years ago

Product reviews and recommendations is top content on TikTok. This is especially true for young women who use the platform. A majority of US adults who use TikTok (62%) say

Advertisers forecast rising media inflation for next couple of years

Advertising

Moonshot.news

2 years ago

Media inflation for advertisers is predicted to rise over the next couple of years. If we assume that an advertiser reached 100 people in 2023, the latest numbers mean that

European Parliament fighting foreign interference

Google stopping political ads in EU

Advertising

Moonshot.news

2 years ago

Political online advertising is often controversial. Google has now announced that it will stop serving political advertising in the EU before EU’s new rules on political ads enter into force

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Gaps remaining for marketers trying to benefit from GenAI

Moonshot.news

Explosive growth for ads in women sports on TV

Moonshot.news

Podcast ad spend reaching $5 billion but growth slowing down

Moonshot.news

Advertisers will adjust to more women watching Super Bowl

Moonshot.news

AI workers for future marketing jobs

Moonshot.news

Moonshot.news

Global ad spend $1 trillion but there are geopolitical challenges

Moonshot.news

Moonshot.news

Advertisers forecast rising media inflation for next couple of years

Moonshot.news

Google stopping political ads in EU

Moonshot.news

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