AI workers for future marketing jobs
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Artificial intelligence will have a big impact on marketing. By 2028, one out of five marketing roles or functions will be held by an AI worker, shifting human expertise to
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Use of AI assistants to impact search marketing
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Smartphone users will turn to AI assistants and by 2027, mobile app usage will decrease by 25%. AI assistants such as Apple Intelligence, ChatGPT, Google Gemini, Meta AI, and others
Global ad spend $1 trillion but there are geopolitical challenges
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Global advertising spend is on course to surpass $1 trillion for the first time after growing 10.7% this year to a total of $1.08 trillion, global marketing firm WARC says
Product reviews and recommendations top content on TikTok
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Product reviews and recommendations is top content on TikTok. This is especially true for young women who use the platform. A majority of US adults who use TikTok (62%) say
Advertisers forecast rising media inflation for next couple of years
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Media inflation for advertisers is predicted to rise over the next couple of years. If we assume that an advertiser reached 100 people in 2023, the latest numbers mean that
Google stopping political ads in EU
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Political online advertising is often controversial. Google has now announced that it will stop serving political advertising in the EU before EU’s new rules on political ads enter into force
AI and CTV growth areas for European advertising
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AI and CTV top the list of growth areas for European advertisers and agencies, with 36% citing AI as a key growth driver. As the industry prepares for a post-cookie
Baby Boomers a tricky group for advertisers
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Baby Boomers – born 1946 to 1964 – is a tricky category for advertisers. Only 12% of them globally feel ‘positive’ about advertising. They have the lowest average levels of
Inclusive advertising delivers higher sales
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Advertising campaigns with gender balance deliver 5% higher shorter-term sales and 16% higher longer-term sales. It leads to 62% higher likelihood of being a consumer’s first choice and 15% higher
Majority using GenAI for marketing despite concerns about technology
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63% of brands are already using generative AI in their marketing strategies, but many have serious concerns about the technology. 80% of multinational brands are concerned about how creative and