“Diversity” is the marketing word of the year 2021
Diversity has been chosen by members of US Association of National Advertisers (ANA) as the Marketing Word of the Year. It’s an absolute landslide! the association said.
“The voting wasn’t even close as “Diversity” received almost twice as many votes as the runner-up.”
Representative responses to “Why did you vote for ‘Diversity’ as the ANA 2021 Marketing Word of the Year?”:
- I believe the industry finally took notice of the present inequities and, collectively, across the entire ecosystem, are changing the way they hire, source, partner, and invest.
- It is the future for business and an imperative for marketers and marketing as we set the pace for an inclusive world where representation matters.
- Diversity has taken a different importance and relevance this year, for our customers and audiences.
- Diversity is relevant in all facets of business today; we began to step in the right direction, but still have a way to go.
- Corporate America is now making diversity a priority and this effort is showing up in communications.
- This year we all had to consider whether our teams, our agencies, and content reflected our diverse culture and customers.
- This was probably the most spoken-about topic across corporate America (inequities across: right-sizing pay, creating new functional management roles, hiring practices, media buys).
- It’s been a prolific movement by marketers to ensure they are meeting the expectations demanded by consumers, following the events of 2020 (and the historically underrepresented or underserved).
- It’s important to keep the focus on the desperate need to expand diversity and inclusion practices both within marketing teams and in the work we do as marketers.
- Marketing at its best should be about connecting in inclusive and authentic ways that reaches audiences from many different backgrounds.
- Diversity affects/touches everything.
Other top choices in the ANA 2021 Marketing Word of the Year voting were cookieless, customer experience (CX), and metaverse.
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