1 year agoTags AI chatbotsSearch marketing losing to AI chatbots Traditional search engine volume will drop 25% by 2026 with search marketing losing market share to AI chatbots and other
2 years agoTags Artificial IntelligenceThe machine as a customer Businesses have to adjust to a new kind of customer: Machines! This type of customers represent one of the biggest
3 years agoTags advanced TVEuropean marketers expected to increase ads in advanced TV next year Marketers are cautious but increasingly enthusiastic about investing in Advanced TV next year, according to a survey of 500 marketers
3 years agoTags digital advertisingDigital will be big winner 2023 when marketing budgets under pressure Three quarters of advertisers and marketers agree that next year budgets are under heavy scrutiny with marketers required to justify
3 years agoTags Artificial IntelligenceArtificial intelligence predicted to transform digital advertising Artificial intelligence is a useful tool for marketing. Within a decade AI will transform digital advertising but privacy concerns may
3 years agoTags HP - Promo 2Omikron and inflation lowers UK ad growth forecast Omikron´s negative impact on consumer confidence and parts of the economy, particularly hospitality and leisure, and inflation has lowered the
3 years agoTags advertisingLack of diversity in advertising drives away 1 in 7 Discrimination in advertising and marketing is most commonly reported on the basis of family status (meaning caregivers for the elderly,
3 years agoTags advertising2021 Diversity Report for the U.S. Advertising & Marketing Industry The struggle for the much-needed gender and ethnic diversity in the U.S. advertising and marketing is in the focus of
3 years agoTags cookieless“Diversity” is the marketing word of the year 2021 Diversity has been chosen by members of US Association of National Advertisers (ANA) as the Marketing Word of the Year.
4 years agoTags advertisingWhy marketing is (still) sexist and how to fix it Good girl. Girlboss. Flawless model. Perfect mother. Organiser. Wonder Woman. Family rock. Feminist go-getter. Brands profit by telling women who