Businesses have to adjust to a new kind of customer: Machines! This type of customers represent one of the biggest new growth opportunities of the decade, and business leaders must Read More
22/09/2023
Tags :Marketing
Marketers are cautious but increasingly enthusiastic about investing in Advanced TV next year, according to a survey of 500 marketers and influencers in five European countries: UK, France, Germany, Italy, and Read More
Three quarters of advertisers and marketers agree that next year budgets are under heavy scrutiny with marketers required to justify investment. 29% in a survey by World Federation of Advertisers plan Read More
Artificial intelligence is a useful tool for marketing. Within a decade AI will transform digital advertising but privacy concerns may impede progress. Four emerging technologies – AI for marketing, emotion AI, Read More
Omikron´s negative impact on consumer confidence and parts of the economy, particularly hospitality and leisure, and inflation has lowered the 2022 annual UK advertising growth forecast to 5.2% from 6.2% in the Read More
Discrimination in advertising and marketing is most commonly reported on the basis of family status (meaning caregivers for the elderly, the sick or children) and age, both of which can Read More
The struggle for the much-needed gender and ethnic diversity in the U.S. advertising and marketing is in the focus of the industry’s associations that monitor the developments in Read More
Diversity has been chosen by members of US Association of National Advertisers (ANA) as the Marketing Word of the Year. It’s an absolute landslide! the association said. “The voting Read More
Advancing Diversity Week, on September 20-23, 2021, is a multi-day gathering designed to bring together the media, advertising, marketing and entertainment community in a shared commitment to Diversity, Equity, Inclusion and Read More
Good girl. Girlboss. Flawless model. Perfect mother. Organiser. Wonder Woman. Family rock. Feminist go-getter. Brands profit by telling women who they are and how to be. Now they’ve discovered Read More
