Search marketing losing to AI chatbots
Traditional search engine volume will drop 25% by 2026 with search marketing losing market share to AI chatbots and other
The machine as a customer
Businesses have to adjust to a new kind of customer: Machines! This type of customers represent one of the biggest
European marketers expected to increase ads in advanced TV next year
Marketers are cautious but increasingly enthusiastic about investing in Advanced TV next year, according to a survey of 500 marketers
Digital will be big winner 2023 when marketing budgets under pressure
Three quarters of advertisers and marketers agree that next year budgets are under heavy scrutiny with marketers required to justify
Artificial intelligence predicted to transform digital advertising
Artificial intelligence is a useful tool for marketing. Within a decade AI will transform digital advertising but privacy concerns may
Omikron and inflation lowers UK ad growth forecast
Omikron´s negative impact on consumer confidence and parts of the economy, particularly hospitality and leisure, and inflation has lowered the
Lack of diversity in advertising drives away 1 in 7
Discrimination in advertising and marketing is most commonly reported on the basis of family status (meaning caregivers for the elderly,
2021 Diversity Report for the U.S. Advertising & Marketing Industry
The struggle for the much-needed gender and ethnic diversity in the U.S. advertising and marketing is in the focus of
“Diversity” is the marketing word of the year 2021
Diversity has been chosen by members of US Association of National Advertisers (ANA) as the Marketing Word of the Year.
Why marketing is (still) sexist and how to fix it
Good girl. Girlboss. Flawless model. Perfect mother. Organiser. Wonder Woman. Family rock. Feminist go-getter. Brands profit by telling women who