92% of UK digital publishers report revenue growth
92% of digital publishers in the UK report positive revenue growth for Q2 reaching a total of GBP 137.8 million. Display ads is still the largest category by revenue for digital publishers with GBP 56.3 million, up 42.1% against Q2 2020. Revenue from subscriptions increased by 23.1%, according to the latest quarterly Digital Publishers’ Revenue Index (DPRI) from the Association of Online Publishers (AOP) and Deloitte.
On a 12-month rolling basis ending June 2021, total digital revenue increased by 21.8% to GBP 557.3 million, driven by substantial growth in subscriptions and display formats which increased to GBP 129.6 million and GBP 224.8 million respectively over the same period. Overall revenues across both B2B and B2C publishers increased, on the same basis, growing 2.4% and 24% respectively, the report says.
SPONSORSHIPS
B2C publishers saw double-digit growth in digital revenues in Q2 2021, with revenues growing by 46.5%, relative to Q2 2020, from GBP 87 million to GBP 127 million, fuelled by large increases in sponsorship (76.9%) and display format (48.4%). B2B revenue decreased by 5.1%, relative to Q2 2020, with the decline driven by drops in subscriptions (-15.9%), classifieds (-99.8%) and display formats (-51.5%).
67% of survey respondents believe cost reduction will once again be a high priority in the next 12 months, while 100% of respondents (up by 33%) expressed non-advertising revenue growth would also be a priority.
“With revenues up 40.8% year-on-year, the growth of the UK’s digital publishing market over the past 12-months has been astonishing, said Dan Ison, Lead Partner for Telecommunications, Media and Entertainment, Deloitte.
RELIABLE REPORTING
”Deloitte’s latest Digital Consumer Trends research highlighted that 23% of UK consumers are more likely to read the news now than before the start of the pandemic, with 83% agreeing that ’fake news’ is a big problem today. Consumers are ready and willing to invest in quality, reliable reporting. The challenge now is for publishers to fortify reader loyalty with unmissable content.”
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