Gaming growth combining pandemic and new devices
Gaming business is growing in the pandemic with US spending on the industry up 30% in the first quarter this year to USD 14.92 billion while the increase for 2020 was 27%, measurement firm NPD reports.
Content was up 25% for the quarter 2021, accessories 42% and hardware up 82%.
“While we are still seeing elevated rates of both engagement and spending resulting from changes in consumer behavior driven by the pandemic, we are also seeing cyclical gains from the November launches of both the PlayStation 5 and Xbox Series consoles,” analyst Mat Piscatella said in a release
“The growth driven by these new platforms, combined with gains experienced in mobile, PC and VR content spending, as well as the continued strength of Nintendo Switch, have pushed the market to new highs.”
Consultancy Accenture published a report saying a selling point for most gamers is socially responsible causes. The company has made a survey of 4 000 people from UK, China, Japan, and the US who play games at least four hours a week. A total of 66% said they would be likely to play games from companies that are socially responsible.
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