The Mom Project secures $80 million to help women join the workforce
The Mom Project Inc., a recruitment start-up focused on mothers, has secured an $80 million Series C funding round, representing the largest global investment ever made in female workforce technology.
“We’ve demonstrated to the market that betting on moms is good business,” said Allison Robinson, founder and CEO of the Mom Project, which is a marketplace that connects professional women with companies.
“We’ve seen 20x growth over the last three years and are eager to leverage this momentum and the trust and equity we’ve earned with moms and our customers and partners to continue building and expanding the reach of category-defining solutions that reshape how work evolves to meet the needs of modern families,” Robinson added.
The funding round is led by growth investment firm Leeds Illuminate. Additional participants include existing investors 7GC, Initialized Capital, OCA Ventures, Citi, High Alpha and Grotech Ventures alongside Silicon Valley Bank.
The investment comes at a crucial time for mothers and their families, who were some of the hardest hit during the coronavirus pandemic. In 2020, 2.3 million women left the U.S. workforce – either through job loss or being forced to quit in order to take care for their children – while in Europe 2.2 million women lost their jobs.
The Mom Project is a platform aiming to support mothers in pursuing their career goals. It serves over 500,000 women and 3,000 companies through its suite of hiring, education and retention solutions. The Chicago-based company was founded in 2016 by Allison Robinson and has raised $116M in funding to date. Tennis star Serena Williams joined The Mom Project as a Strategic Advisor in 2020.
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