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The Week That Was: IT and Media news week 2

2024 will be the year when Search Generative Experiences (SGE) will start to roll out across the internet. Along with AI-driven chatbots this will offer people a faster and more intuitive way to find information and news. Following sharp declines in referral traffic from Facebook and X (formerly Twitter), this will further reduce audience to established news sites and put even more pressure on the bottom line, Reuters Institute forecasts.

GenAI will by 2027 assume 30% of traditional marketing’s mundane tasks such as SEO, content and website optimization, customer data analysis, segmentation, lead scoring and hyper-personalization. 51% of  chief marketing officers (CMO) stress their top business objective in the next 12 months is to improve lead generation through improved quality of content marketing. 37.8% indicate that they have already begun implementing GenAI technologies, according to a survey made by International Data Corporation in Asia/Pacific.

At the current rate of gender equality development  it will take 300 years to end child marriage, 286 years to close gaps in legal protection and remove discriminatory laws, 140 years for women to be represented equally in positions of power and leadership in the workplace, and 47 years to achieve equal representation in national parliaments. The numbers are from a report on sustainable development published by the United Nations in the new year.


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