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The Week That Was: IT and Media news week 24

Global advertising revenue will grow 7.8% in 2024 to $989.8 billion, marketing giant Group M says in its half year forecast. The ad industry is expected to surpass one trillion in revenue in 2025, increasing 6.8% to $1.1 trillion, one year earlier than in the company’s forecast six months ago. 

X, earlier called Twitter, remains more of a news destination than other social media sites despite expectations that it could lose this role when Elon Musk bought the site. The vast majority of US users of all four big social media are seeing news-related content, a Pew Research survey shows.

Alarming physical and digital threats are facing journalists reporting on politics and the US presidential elections in November, according to data from a IWMF’s Newsroom Safety survey comprising experiences from local journalists covering politics in swing states across the US.

The digital advertising market in Europe grew 11.1% reaching an all-time market high of €96.9 billion, IAB’s AdEx Benchmark Report for 2023 shows. “Despite a challenging economic and geopolitical environment, digital advertising in Europe has shown resilience.” 

Gender parity will take another 134 years to reach. Underrepresentation of women in sectors with higher paying jobs, including technology and infrastructure, is one of the reasons for the gender pay gap. In 2024, women made up 28.2% of the STEM workforce, but the picture is improving for AI Engineering talent, World Economic Forum says in a report. 

The hiring of women into leadership roles continues to decline but GenAI presents an opportunity to help close the gender gap. Women are pushing forward with their own technical upskilling. Since 2016, the share of female AI talent and the concentration of women working in AI engineering has grown significantly, argues Sue Duke, head of global public policy at Microsoft-owned LinkedIn, in a blog post for World Economic Forum. 


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