Advertising forecast upgraded
Nine in ten dollars of ad market growth this year are going to online-only platforms. Growth forecasts for advertising spend
Advertising forecast downgraded
The risk of prolonged stagflation – and outright recession – has grown in key economies, exacerbated by new trade tariffs
Advertisers forecast rising media inflation for next couple of years
Media inflation for advertisers is predicted to rise over the next couple of years. If we assume that an advertiser
Advertising forecast for 2023 downgraded
The UK’s ad market is expected to grow by 3.8 % this year, on par with the previous forecast but
Three giants taking up to 90% of digital advertising market
Three giants will account for up to 90% of the digital advertising market in 2021. Google owner Alphabet, Meta, earlier
Three key areas for digital advertising strategy 2022: Survey
The digital advertising industry is expected to be a bright spot in 2021 but seismic changes are looming, US industry