More joining the fight for TV ad dollars
Television media is changing as audiences shift from linear TV to connected TV. At $143.9bn, linear TV represents just 12.4%
Almost half of households watch video daily on connected TV
The change in how households watch television is confirmed by a new study saying that 87% of US households now
European study shows focus on video advertising
On average, digital media buyers are investing 36% of total advertising spend in video advertising (excluding TV formats). The most
Connected TV the advertising winner during pandemic
During the pandemic more advertising are viewed on Connected TV (CTV) than any other device globally, but the environments where