The change in how households watch television is confirmed by a new study saying that 87% of US households now have at least one internet-connected TV device, up from 80% in 2020, 69% in 2017, Read More
22/09/2023
Tags :Connected TV
On average, digital media buyers are investing 36% of total advertising spend in video advertising (excluding TV formats). The most frequently bought video advertising is mobile web with one-quarter of media Read More
During the pandemic more advertising are viewed on Connected TV (CTV) than any other device globally, but the environments where people are watching are changing. In-app impressions gained significantly in 2020 Read More
