Non-prescription health products driving advertising growth
Health products that do not need a doctor’s prescription are driving advertising. Advertising expenditure by over-the-counter (OTC) healthcare brands in
TikTok and Publicis form shopping-focused partnership
TikTok and Publicis Groupe have formed a shopping-focused partnership aiming to help brands extend their ecommerce strategies through the video
Opening of pubs and bars means more booze ads
Alcohol advertising in 12 key markets will grow 5.3% in 2021, more than advertising market in general that is expected