Podcast listening in general slowing down but Gen Z up 57%
After years of steady double digit percentage growth for podcasting, listenership in general has started to slow, according to recent
News you can use a priority for Gen Z and Millennials
News you can use, like traffic and weather attract slightly more Gen Z and Millennial readers (ages 16 to 40)
This is where marketers will find Gen Z
Gen Z, defined as 15 to 24 year olds, spend 67.7% of their media time online – a higher percentage
Publishers go for new shiny social media and forget YouTube
Publishers trying to attract young consumers focus too much on new and shiny social media like TikTok and Instagram, but
After Trump’s banning of it, TikTok booming in US
At the end of his term as US president, Donald Trump tried to block Chinese-owned social media app TikTok saying