Investment in programmatic advertising is expected to increase over the next 12 months and more than 50% in the ad business think connected TV will be a key growth area, according to Read More
03/10/2023
Tags :IAB Europe
IAB Europe has a now board that was elected by IAB Europe members during the virtual Annual General Meeting for a two-year mandate. The board is composed of ten Corporate Read More
Despite the pandemic, European digital advertising grew 6.3% in 2020 to Euro 69 billion. Typically, advertising markets react strongly to an economic downturn, but this time digital advertising bucked the historic trend, IAB Read More
E-commerce Berlin Expo is the biggest pure-play e-commerce event in the (tech) capital city of Germany.Read More
Advertising body IAB Europe said Google has agreed to IAB´s request for a dialogue about the controversial third-party cookies and other forms of identifiers for targeted advertising. Google, that Read More
75% in the advertising industry think that alternatives to third-party cookies are very important or critical but 40% feel their company is not fully prepared, according to a report from IAB Europe. Read More
