Investment in programmatic ads to increase and CTV a key growth area
Investment in programmatic advertising is expected to increase over the next 12 months and more than 50% in the ad
IAB Europe appointing new board of directors
IAB Europe has a now board that was elected by IAB Europe members during the virtual Annual General Meeting for
Strong growth for European digital ads reports IAB
Despite the pandemic, European digital advertising grew 6.3% in 2020 to Euro 69 billion. Typically, advertising markets react strongly to
IAB ‘retargeting’ Google regarding personalised advertising
Advertising body IAB Europe said Google has agreed to IAB´s request for a dialogue about the controversial third-party cookies and
Chasing alternative to third-party cookies
75% in the advertising industry think that alternatives to third-party cookies are very important or critical but 40% feel their company