Advertising growing share of revenue for television
Subscriptions drive most revenues for traditional TV and streaming services but advertising is gaining share. Although subscriptions will account for
Strong growth forecasted for women’s sports
Global revenues in women’s elite sports are expected to surpass US$ 2.3 billion in 2025, according to a forecast from
Explosive growth for ads in women sports on TV
Women sports on TV are attracting advertisers! Women’s sports saw record growth across every major TV benchmark last year. Overall