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Interested in Advertising? Read all the latest top news and headlines from the advertising industry summarized by Moonshot News.

Predictions about what the metaverse will bring

Advertising forecast upgraded

Moonshot.news

Moonshot.news

Nine in ten dollars of ad market growth this year are going to online-only platforms.  Growth forecasts for advertising spend have been upgraded this year (+1.2pp to +7.4%) to $1.17trn
Digital humans and robots forecasted to change the future for business.

More joining the fight for TV ad dollars

Moonshot.news

Moonshot.news

Television media is changing as audiences shift from linear TV to connected TV.  At $143.9bn, linear TV represents just 12.4% of global ad spend this year, down from 41.3% in

AI transforming advertising models

Moonshot.news

Moonshot.news

Artificial intelligence is transforming advertising models driving hyper-personolised ads. Advertising spend will grow three times as fast (6.1%) as consumer spending of entertainment and media (2%). Global entertainment & media

A downgrading of global ad spend

Moonshot.news

Moonshot.news

Expected global advertising spend has been downgraded. It is now forecasted to grow 6.2% this year to $1.16trn, a downgrade of half a percentage point from March due to growing
The cornerstones of the metaverse

A long way to go for AI influencers

Moonshot.news

Moonshot.news

AI influencers are new tools in marketing. Brands are exploring how they can use AI-generated personas versus human influencers. A new study shows that just 15% of members of the

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