Advertising News & Topics

Interested in Advertising? Read all the latest top news and headlines from the advertising industry summarized by Moonshot News.

Two-thirds of ad leaders expect increasing investment in digital advertising

Advertising

Moonshot.news

2 hours ago

More than two-thirds of European digital advertising leaders expect digital advertising investment or revenue to increase over the next 12 months – most commonly in the 1-25% range. Agencies are

Survey shows benefits from AI in ad production

Advertising

Moonshot.news

3 months ago

Most advertising in-house agency teams are either experimenting with (65%) or partially implementing (71%) artificial intelligence. 93% plan to invest further in AI in the next 12-24 months to some

Predictions about what the metaverse will bring

Advertising forecast upgraded

Advertising

Moonshot.news

4 months ago

Nine in ten dollars of ad market growth this year are going to online-only platforms. Growth forecasts for advertising spend have been upgraded this year (+1.2pp to +7.4%) to $1.17trn

Vast majority of European ad companies use AI tools

Advertising

Moonshot.news

4 months ago

85% of European advertising companies use AI tools for marketing, most commonly for targeting (64%) and content generation (61%). Around three-quarters also plan to maintain or increase their investment in

Digital humans and robots forecasted to change the future for business.

More joining the fight for TV ad dollars

Advertising

Moonshot.news

4 months ago

Television media is changing as audiences shift from linear TV to connected TV. At $143.9bn, linear TV represents just 12.4% of global ad spend this year, down from 41.3% in

AI transforming advertising models

Advertising

Moonshot.news

5 months ago

Artificial intelligence is transforming advertising models driving hyper-personolised ads. Advertising spend will grow three times as fast (6.1%) as consumer spending of entertainment and media (2%). Global entertainment & media

A downgrading of global ad spend

Advertising

Moonshot.news

7 months ago

Expected global advertising spend has been downgraded. It is now forecasted to grow 6.2% this year to $1.16trn, a downgrade of half a percentage point from March due to growing

Geopolitical tensions darken forecast for digital advertising

Advertising

Moonshot.news

8 months ago

The European digital advertising market achieved double-digit growth last year surpassing €118.9 billion in annual revenue for the first time in constant currency terms. The forecast for 2025 is less

A long way to go for AI influencers

Advertising

Moonshot.news

9 months ago

AI influencers are new tools in marketing. Brands are exploring how they can use AI-generated personas versus human influencers. A new study shows that just 15% of members of the

Worldwide media ad spend to reach $ 1 trillion this year

Advertising

Moonshot.news

9 months ago

Worldwide total media ad spending will cross the $1 trillion threshold in 2025, according to a forecast by marketing consultancy eMarketer. The company is referring to accelerating growth in 2023

IT & Media
powered by women

Two-thirds of ad leaders expect increasing investment in digital advertising

Moonshot.news

Survey shows benefits from AI in ad production

Moonshot.news

Advertising forecast upgraded

Moonshot.news

Vast majority of European ad companies use AI tools

Moonshot.news

More joining the fight for TV ad dollars

Moonshot.news

AI transforming advertising models

Moonshot.news

A downgrading of global ad spend

Moonshot.news

Geopolitical tensions darken forecast for digital advertising

Moonshot.news

A long way to go for AI influencers

Moonshot.news

Worldwide media ad spend to reach $ 1 trillion this year

Moonshot.news

Enter the Members Area

powered by women

Quick Links

News Category

Useful

Contact Us

IT & Mediapowered by women

IT & Media
powered by women