Waiting for the metaverse booming interest in avatar apps
The focus on a future metaverse has meant an increase of 160% year over year for leading avatar apps as
How media can re-connect to readers who have turned away from news
A key challenge for the news media in 2022 is to re-engage those who have turned away from news as
Lack of diversity in advertising drives away 1 in 7
Discrimination in advertising and marketing is most commonly reported on the basis of family status (meaning caregivers for the elderly,
2021 Diversity Report for the U.S. Advertising & Marketing Industry
The struggle for the much-needed gender and ethnic diversity in the U.S. advertising and marketing is in the focus of
Facebook announcing control features for ads and news feed
Following criticism for how its algorithms promote content, Facebook announced new features saying they will give people more control over
Facebook reports profit up but warns about future ad sales
Facebook reported a profit of USD 9 billion for the third quarter, up from USD 7.8 billion in the same
Strong advertising growth forecasted for 2022
Marketing budgets for Q3 in the UK increased at the strongest rate since Q2 2017, according advertising industry organization IPA
Ad executives remain among the least trusted professions – Ipsos poll
Advertising executives are among the professions that stand out as the least likely to be considered trustworthy globally, while doctors
Advertising business suffers from lack of diversity
A majority of media consumers don’t feel that they are represented in advertising. Only 41% in a US survey said
Pandemic to fuel 13% recovery in home-appliance ad spend in 2021
Investment in home improvements during the pandemic will fuel an almost 13% increase in home-appliance ad spend this year, according