Ogilvy appoints female EMEA CEO
Creative agency Ogilvy has appointed global chief growth officer Patou Nuytemans as its next chief executive officer of Ogilvy EMEA.
How positive portrayals of women in advertising actually benefit brands
A report compiled by market research company Ipsos highlights the power that positive portrayals of women in advertising have, not
Why marketing is (still) sexist and how to fix it
Good girl. Girlboss. Flawless model. Perfect mother. Organiser. Wonder Woman. Family rock. Feminist go-getter. Brands profit by telling women who
Facebook defends move to block independent ad transparency research
Facebook Inc. strongly defended its decision to disable the accounts of independent ad transparency researchers, in a move that has
WPP revenues bounce back to pre-Covid levels
WPP saw its revenues soaring to pre-pandemic levels – a year sooner than expected – thanks to a record-setting rebound
A free programme for women to join the ad industry
Age discrimination is one of the biggest hidden bias in advertising. To get more midlife women to join the ad
The power of diversity in advertising – study
Advertising featuring underrepresented and diverse communities not only performs above average with the general population, but also drives a boost
The course of global ad markets after pandemic
The global ad market increased 23.6% to USD 157.6 billion in the second quarter – a new high for a
Pinterest banning all ads about weight loss
Recognizing that eating disorders are harming many and that fat shaming is common on social media, Pinterest announced it is
Google to postpone closing of third part cookies
Google announced a delay of its controversial closing of third party cookies used to target advertising. Google’s Chrome web browser