Boom in podcasts drives advertising
The interest in podcasts means podcast advertising will grow as much in the next two years as it did in
It seems Facebook was right to worry about id-tracking
Apple’s new iOS 14.5 includes a new privacy feature so users of apps have to agree to id-tracking for advertising.
Facebook and Google accused of not taking down scam ads
British consumer organization ‘Which?’ says Facebook and Google have failed to take action against scam advertising and that many ads
Facebook testing new advertising alternatives
Facebook announced tests of new advertising alternatives meant to benefit from the interest in short-form video and marketers interest in
Advertising market on its way to recover
Media ad spending was up 22% in March compared to the same month a year ago when all ad markets
WordPress developers against Google’s ad targeting
The discussions about alternatives to third-party cookies to target advertising continue with also some WordPress core developers arguing in favour
Dove offers to pay other brands to increase diversity in advertising
Unilever’s Dove – a brand whose marketing campaigns are focused on challenging beauty stereotypes – is now promoting inclusivity in
Apple’s privacy rules to be enforced within weeks
Apple will within coming weeks start implementing earlier announced and controversial privacy notification rules. Facebook and other advertisers have complained
Connected TV the advertising winner during pandemic
During the pandemic more advertising are viewed on Connected TV (CTV) than any other device globally, but the environments where
WACL – Women in Advertising and Communications, Leadership
Women in Advertising and Communications, Leadership (WACL) is an industry networking organisation that brings together the most senior female leaders